Haven't found the Essay You Want?
For Only $12.90/page

Press Kit Format – How to Make a Proper Press Kit for Events Essay

The materials that make up a press kit are usually assembled in a standard two-pocket folder. Choose folders that have slots for your business cards, and in a color that complements your company’s printed literature. Press kit materials typically used include the following information pieces: Insert, on the right side of the folder, from front to back: • Business Card – Place a copy of the contact person’s business card in the slot inside the folder, usually on the right inside flap.

• Press Release – Announce your big news! A press release contains information in printed form, is written like a newspaper story and is issued to media representatives and reporters. • Article Reprints – Samples of past press coverage your company or the person in the news release has received can help sell the newsworthiness of your story. • Copies of Speeches or Presentations given in association with your company or business can also make an impression. Insert, on the left side of the folder, from front to back:

• Photographs – typically a 5″x7″ black and white glossy photo of your product or a person mentioned in your press release • Company Profile and Fact Sheets – A concise summary of your company’s history, initiatives and goals, including a description of your products and services. If you are introducing a new product or service, include a separate fact sheet highlighting its features and benefits. • Testimonials and Case Studies – Positive statements or success stories about your business and its products and services from satisfied customers and clients can illustrate your company’s significance. • Biographies – Profiles of yourself and key employees provide details about the people behind the business. • Statistical Data – Charts, graphs and line art can help illustrate your story. Some companies include a comparison chart of their products and services compared to their closest competitors. • Brochures, Catalogues, Newsletters or other Business Literature – Smaller brochures may be placed in front of other materials.

Essay Topics:

Sorry, but copying text is forbidden on this website. If you need this or any other sample, we can send it to you via email. Please, specify your valid email address

We can't stand spam as much as you do No, thanks. I prefer suffering on my own