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Case Study Walgreens

1. What planning objectives and goals can you identify in CEO Gregory Wasson’s plans to revitalize Walgreens? Looking at the section “A New Chapter” they touched on how Wasson was spinning off its PBM to Catalyst Health solutions Inc. and how Wasson was keen to deliver customers whatever they want from Walgreens even if it mean making a very public sale of there PBM and rubbing it CVS’s face. Showing the company and world just how eager Wasson really was, he moved into developing, introducing, and launching what is now know as the Walgreens application for the iOS and Android platforms. In this application it has been formatted with multiple features. One of them would be receiving a text message…