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PR theory Essay Topics & Paper Examples

PR theory

The article Power Over, Power With, and Power to Relations: Critical Reflections on Public Relations, the Dominant Coalition, and Activism by Bruce K. Berger (2005) talks about the “Dominant Coalition” in the Public Relations (PR) world. It focuses on a theory that the dominant coalition is a major influence in making organisational decisions, but not much is known about the things that go on inside the dominant coalition’s tight and limited “inner circle” (Berger 2005: 6). With a total of 21 interviews from PR men and women, Berger (2005) got an insider’s point of view of the dominant coalition in the PR world, showing the intertwined relationships and problems encountered in it. Some of the problems prevent PR practitioners from…