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Porsche Essay Topics & Paper Examples

Volkswagen India Strategy

For all the talk about companies coming to an emerging market like India and setting up shop, no one has been more passive aggressive then the Volkswagen Group. VW is most famously known for its Beetle – one of the best selling cars of all time at over 21 million units. In a bid to move beyond the Beetle, VW in the 90′s started to acquire many brands and their complete portfolio is quite impressive: Audi, Bentley, Bugatti, Lamborghini, SEAT, Skoda and VW. The VW Group also owns 49.9% of Porsche and set to take 100% ownership in the near future. The linkage between VW and Porsche goes way back, VW was founded by Ferdinand Porsche. Then Ferdinand went on…

Porsche Cayenne Case Study

1. Why is Porsche launching the Cayenne product? a. To leverage its brand across a wide range of product categories 2. What are the benefits and risks of the Cayenne launch? a. Risks i. Cayenne would join a competitive and crowded SUV market ii. Potential for new entrants threatens sustainability of Porsche’s sales forecasts iii. Launching a luxury SUV was an expensive bet for Porsche iv. SUVs were under attack in the U.S. by cultural critics v. Potentially damage Porsche brand and turn away loyal customers b. Benefits i. Will diversify Porsche products for protection against potential declines in sports car market ii. Will combine traditional Porsche styling and performance with off-road driving capability and spacious interior iii. Expected to…

Toyota and Volkswagen supply chain management

Abstract: This assignment gives the overview of the Toyota and Volkswagen. It also explains about their supply chain relationship of those manufacturers. It also gives the advantages and disadvantages of those companies. I have also compared the strategies of Toyota and Volkswagen. I have collected some details regarding the future scope and threats for both the manufacturers. I have given some general statistics of both the companies. Then I have given some future strategies of those concerns. Definitions: Supply chain: Supply chain encompasses all activities associated with the flow and transformation of goods from the raw materials stage (extraction) through to the end user all well as the associated information flows. Material and information flow both up and down the…

Porsche Swot

Strengths One of the company’s strength is the simplicity of their product. Each year Porsche’s sports cars look similar to the previous year with slight modifications that separate them and make them better. With this car, the company’s image is of luxury, high quality, and style that do not change drastically from year to year so that costumers will always know what they are getting and never be disappointed. They only have 7 different types of cars, 2 SUVs, 4 sports car styles, and a luxury sedan. Another strength is how they are so close to Volkswagen. Volkswagen now owns them but this solidifies their existence because VW is such a big company that it will never let Porsche go…

Porter five forces

Content 1. Introduction 2. Explanation of the Porter Model 3. Porters five forces Automobile industry 4. Conclusion and weaknesses 1. Introduction Audi History It all began with August Horch, one of Germany’s pioneering personalities automobile engineers. He set up business on his own in 1899, establishing Horch & Cie. Motorwagen Werke in Cologne on November 14 of that year. August Horch left the company in 1909 and immediately established a second car company in Zwickau. Because his surname was already in use and was protected by trademark, he chose its Latin translation for the new company. So “horch!” – or “hark” – became “audi!”. The Audi brand established a tradition of sporting achievement from the very outset. Thanks to his…

Corporate Finance Case Study: Volkswagen

Volkswagen (VW) Volkswagen (VW) is a German automobile manufacturer which was originally founded in 1937. Now VW Group is one of world’s leading automobile manufacturers and the largest carmaker in Europe, with its recent headquarter in Wolfsburg. VW is one of the ten brands under VW Group. (Volkswagen Homepage, 2011) 2011 VW’s revenue is 159,337 million EUR; net income is 15,409 million EUR, with a profit margin of 9.6707%. (Bloomberg, 2012) The increase from 2010 to 2011 is illustrated obviously in the following chart. (Bloomberg, 2012) Income Statement for Volkswagen AG (VOW) 2010-2011, Bloomberg, 2012 Volkswagen stock (VOW: GR) The current share price, close (Apr 13, 2012) is 119.3 EUR, its 52-week range is 82.350 – 138.800 EUR, and its…