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PlayStation Essay Topics & Paper Examples

Play Station 3

Play Station 3 is the best multimedia console out so far. Such multimedia contents include a Blu- ray player, a HD DVD/ DVD player, a CD, and a Super Audio Cd Player. Some models of the PS3 Have something in them called the EMOTION CHIP, which is a fancy term for being able to play PS2 games, but all models have the ability to play PS1 games. As far as Graphics go the PS3 has the ability to display up to and over 550 MHz. You might be wondering what the hell is MHz( MEGA Hertz), well MEGA Hertz is Graphics card in the hardware of the PS3. MEGA Hertz or ant type of Hertz is a type of processor…

Responding To The Wii

Executive summary: Given the current market scenario, Sony will have to fight on both fronts. The Wii has unlocked a new segment of the market. Sony should adapt its strategy to address this new market. But Sony must not lose sight of the big picture, to win the long term race for the “center of the living room”. Sony should leverage its relation with game developers to introduce simpler games for the casual gamer. It has to keep targeting the hardcore gamer and it must continue to provide additional value as a single device for gaming, streaming movies and television, internet surfing, video conferencing etc. How attractive does the video game industry look in late 2008? By 2008, the industry…

Responding to the Wii Group Case Writeup

In the Harvard Business Review case Responding to the Wii, Kazuo Hirai was faced with an interesting dilemma. Hirai, the chief executive of Sony Computer Entertainment Inc. faced pressure due to Sony’s Playstation 3 video game console losing market share to the Nintendo Wii. Hirai faced a major business decision in deciding how Sony should respond to the cheaper, more interactive, family oriented Nintendo Wii. The Video Game Industry at a Glance From an industry analysis standpoint, the videogame console industry in 2008 was not very attractive. The industry was, and still is, structured as an oligopoly in which there are few large firms with differentiated product and high entry barriers. The three main competitors- Sony, Microsoft, and Nintendo- completely…

Technological Environment of Video Game Industry

The Video Game industry is constantly undergoing new innovations and ground breaking technology. New trends and innovations are introduced on a yearly basis that alters the marketing environment. The Level of technology in this industry is very high. The speed of technology and usage is ongoing and expanding throughout the country and the world. With the constant growth, a fast and a high rate of Obsolescence is the outcome. The video game industry also has social concerns pertaining to the overall health of the users. Within the past 10 years the video game industry has boomed to keep up with the rapid growth of technology. Each video game console starting from the Atari 2600 ( September 1977) to the Nintendo…

Marketing Mix

Introduction Marketing Mix is a major concept in modern marketing and involves practically everything that a marketing company can use to influence consumer perception favorably towards its product or services so that consumer and organizational objectives are attained, i.e. Marketing mix is a model of crafting and implementing marketing strategy. In this assignment, I will discuss the major marketing mix variables as classified by Prof. E. Jerome McCarthy which are: i. Product ii. Price iii. Place (Distribution) iv. Promotion. Throughout the assignment I will prefer to use my reference to Sony Corporation. I will refer to this company how it has diversify its market products, the price range, places for distribution and the promotional strategies they have used to promote…

Business studies-intrapreneurship case study

Intrapreneurship Case Study of the Sony Corporation, according to Ken Kutaragi PlayStation Intrapreneur The story of the Intrapreneurial (corporate entrepreneurial) corporate struggles, determination and the ultimate creation of the very successful Sony PlayStation by persistent and driven intrapreneur Ken Kutaragi, who’s international Intrapreneurial Success story has now become one of the most celebrated in business history. Intrapreneurship has been successfully utilized by corporations, partnerships, and non-profit firms in the US, Europe, Asia, and Africa. The underlying concept and idea of Intrapreneurship or Corporate Entrepreneurship had been present in corporations in the United States, Japan, and all around the world, for many decades, even before the term was used in the mid 1980’s in the mainstream media. Howard Edward Haller’s University…

PS4 Situational Analysis

Sony is a Japan based company that operates in over 180 countries worldwide. (Company Profile for Sony Corporation, 2011) Sony was co-founded by Masaru Ibuka and Aki Miruta in 1946 and since then has grown into an international multimillion dollar company (Sony Corporation, 2014). Ibuka and Miruta originally started out manufacturing measuring equipment (Sony Corporation, 2014), and have expanded into more complex technological solutions, such as laptops, gaming consoles, and communications devices. One product in particular is the PlayStation 4. The PS4 is the most recent of Sony’s gaming consoles and since its release at the end of 2013 has sold 7 million units (Plafke, 2013), raking in 45 billion dollars of revenue for Sony (n4g, 2014). The aim of…