Bernstein discusses the three elements that motivate planned giving: generosity, tax avoidance, and established relationship. The generosity affect happens when an uncultivated donor bequeaths a large sum from their estate. The primary benefit of these donations is not to the borrower but to their heirs in that estate taxes are significantly reduced by these donations. In some cases a person may plan a donation but their heirs may not immediately honor it. In that case if an organization is aware of the donor’s intent, board or staff can develop a relationship with the survivors.
This may lead to a transfer of charitable intent where the surviving heir will eventually honor the charitable plans of the predecessor. The purpose of fundraising is to obtain alternate sources of funds apart from the regular budget cycle. Additionally, fundraising is successful when positive interpersonal relationships are developed between fundraisers and potential donors. These are key roles of sports program managers. (Stier & Schneider 1999) Title: You and Planned Giving Author: Robert J-P. Hauck
In this article, Hauck outlines a planned giving program targeted for the American Political Science Association. He defines timing as the first decision to be made when developing a planned giving intent. This answers if the gift will be made during the donor’s lifetime or after their death. The benefits of giving during the donor’s life is reduction in income and capital gains taxes. The benefits of giving after the donor’s death is reduction in estate taxes. He suggests testamentary giving as a way to remember a deceased person.
These gifts can be given as awards or scholarships in the name of an individual. Next, a bequest can be restricted or unrestricted. A restricted bequest is to fund a certain activity of an organization. He suggests these requests, however, be flexible enough to change with the needs of the organization. Finally, Hauck offers the option of making an organization the owner and beneficiary of a life insurance policy. The benefit to the donor is that the cash surrender value is deductible if the policy is paid in full, or the premium payments will be deductible.
Sports managers must be aware of the difference between immediate need fundraising and long-term development of additional funding sources. (Stier & Schneider 1999) This article demonstrates the development aspect involved in sports fundraising. However, it is important to be prepared to manage current receipts from long term development consistently with sources from current fundraising efforts. This article provides a perfect framework that sports managers can include in their marketing efforts and literature used for fundraising.
The concepts here not only work with insurance policies, but can also be applied to more immediate gifts of stocks, bonds, and other marketable securities which can be sold and converted to cash over the short-term. Title: Youth Charities Work Together on Planned Giving. (The Children’s Village, Inwood House, Safe Space) Author(s): Nicole Wallace In this article a different approach to planned giving is taken. Three similar organizations joined to create a single organization which exists for the sole purpose of cultivating planned giving programs.
The organization will manage and distribute the donations to the organizations according to the donors’ guidelines. In addition, the organization is dedicated to marketing to potential donors. This may be a more appropriate form of fundraising at the local high school level. Direct programs as outline in the previous articles may be more appropriate for colleges and universities. Conclusion The three articles taken together demonstrate the importance of understanding the personal goals and strategies that define and drive planned giving by individuals.
Once that is understood the fundraising professional is prepared to communicate to potential donors the various options at their disposal for planned giving. Finally, when organizations operate on a smaller scale, collaboration can result in a higher rate of planned giving than individual efforts. References Bernstein, P. (June 2005). Financial advisers and planned giving: doing the right thing. The CPA Journal, 75, 6. p. 62(2). Retrieved April 16, 2009, from General OneFile via Gale. Hauck, R. J. P. (Sept 1999). You and Planned Giving.
PS: Political Science & Politics, 32, 3. p. 642. Retrieved April 16, 2009, from General OneFile via Gale. Stier, W F, & Schneider, R. (June-Sept 1999). Fundraising: an essential competency for the sport manager in the 21st century. Mid-Atlantic Journal of Business, 35, 2-3. p. 93(1). Retrieved April 16, 2009, from General OneFile via Gale. Wallace, N. (March 26, 2009). Youth Charities Work Together on Planned Giving. (The Children’s Village, Inwood House, Safe Space). Chronicle of Philanthropy, 21, 11. p. NA. Retrieved April 16, 2009, from General OneFile via Gale.