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Perceptual Maps Essay

Ranked from most healthy to least healthy.
1a) http://jambajuice.com/ – Jamba Juice
2a) http://www.soupersalad.com/- Souper Salad
3a) http://www.lucianositalian.com/ – Lucianos Italian
4a) http://www.subway.com/subwayroot/default.aspx – Subway
5a) http://www.schlotzskys.com/ – Schlotskys Deli
6a) https://www.tgifridays.com/ – TGI Friday’s
7a) http://www.bjsrestaurants.com/ – BJ’s Restaurant
8a) http://www.rudysbbq.com/page/home – Rudy’s Barbeque
9a) http://www.wienerschnitzel.com/ – Wienerschnitzel
10a) http://www.mcdonalds.com/us/en/home.html – McDonalds
Ranked from most expensive to least expensive
1b) http://www.mcdonalds.com/us/en/home.html
2b) http://www.wienerschnitzel.com/
3b) http://www.subway.com/subwayroot/default.aspx
4b) http://www.schlotzskys.com/
5b) http://www.rudysbbq.com/page/home
6b) http://www.soupersalad.com/
7b) https://www.tgifridays.com/
8b) http://jambajuice.com/
9b) http://www.bjsrestaurants.com/
10b) http://www.lucianositalian.com/

 

1a) http://jambajuice.com/ – Jamba Juice
Target Market – High income, health concerned, convenience speed. Good position – high traffic areas
2a) http://www.soupersalad.com/- Souper Salad
TM – High income, health concerned, convenience speed, Vegan/vegetarian niche Poor position – sought out
3a) http://www.lucianositalian.com/ – Lucianos Italian
TM – high income, occasion focused, culture based, high end experience Good position – uptown/cultural destination
4a) http://www.subway.com/subwayroot/default.aspx – Subway
TM – low income, healthy concerned, substitute to unhealthy fast food. Good position – many locations
5a) http://www.schlotzskys.com/ – Schlotskys Deli
TM – middle income, higher fast food quality, family orientation, semi – occasion. Decent position – located near many homes on alameda.
6a) https://www.tgifridays.com/ – TGI Friday’s
TM – middle/higher income, quality food, sports niche, semi-ocassion Good position – SPID main traffic area
7a) http://www.bjsrestaurants.com/ – BJ’s Restaurant
TM – family owned, sports theme, segregation in – family pizza/sports bar Good position – SPID high traffic area
8a) http://www.rudysbbq.com/page/home – Rudy’s Barbeque
TM – Country themed, family style/ cafeteria style, mid/high income, revolved around convenience. Good Position – SPID high traffic
9a) http://www.wienerschnitzel.com/ – Wienerschnitzel
TM – low income, convenience, German theme, “Americanized” niche. Poor position – competing with 3 other convenience based restaurants like subway and schlotzskys and other restaurants. 10a) http://www.mcdonalds.com/us/en/home.html – McDonalds

TM – Low income, convenience themed, Iconic reputation, children niche. Good
positioning – many locations iconic marketing


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