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Pepsi Essay Topics & Paper Examples

Pepsi Case Analysis

In 2000, under the leadership of the former CEO Steve Reinemund, PepsiCo. launched a new business strategy that based on the racial and culture diversity. It emphasized the importance of having equal working and promoting opportunities for all employees from different ethnic groups. In order to help the company keep up with the demographical shifting in United States, this strategy was initially resisted by some of the employees as well as senior division managers. The resistance led to a failure in Frito-Lay division of meeting its diversity goal, and consequently caused the company to miss its consolidated goals in 2002. Witha strong belief that diversity will greatly benefit the company in the long-run, Reinemund insisted to carry on and successfully…

Pepsi SWOT Analysis

Each company need to do a SWOT analysis of their product to know where they stand , what their shortcomings are and how to over come their drawbacks. In other word the Swot analysis makes marketing more efficient. The Swot analysis of Pepsi (600ml) is as follows : Strengths- The major strength of Pepsi is that it is one of the biggest brands in the world. Pepsi is sold in over 150 countries , it is an International drink. And because it is well known in so many countries , the brand automatically has earned its name in the market and has become a very credible drink. Pepsi also has excellent branding and advertising strategies. A lot of Pepsi’s advertising…

Pepsi One Case Study Journal

PepsiCo, along with Coca-Cola, are two firms dominating the U. S beverage market with almost 76% collectively in 1998. This rivalry became more serious as PepsiCo released Pepsi One in order to increase its market. By properly applying the market audit, Pepsi One has succeeded in expanding the market, considered as a Pepsi core displays. Business structures of rivals, PepsiCo and Coca-Cola are virtually similar. As customers demand delicious products, firms have turned to marketing service companies, reducing their role as manufacturers. Its American operations have been transformed into sales and development markets. Innovation and technology departments are established, taking responsibilities of generating new products, packaging, and equipment. PepsiCo and Coca-Cola have the same business objectives which are strengthening brand…

Coca Cola, Pepsi

This paper will examine Coca-cola and PepsiCo financial ratios and profit for the year 2007 and 2008 using the liquidity measurement ratio, profitability indicator’s ratio, debt Ratio, Operating performance ratio, cash flow ratio, and investment valuation ratio. It will explain both company’s liabilities, and a few personal opinions that could better both Coca-Cola and PepsiCo profits and stockholder’s investment. It will also discuss what non-financial criteria the company could consider when choosing between these two investment options. Using the current ratio, discuss what conclusions you can make about each company’s ability to pay current liabilities (debt). Financial ratios are used to compare the financial condition of a firm to that of similar firms for the purposes of building interests for…

Pepsi Case Study

Strategic issue Maintain competitive focus, while splitting PepsiCo and creating governance for the new Pepsi Bottling Group. Internal Analysis Pepsi was invented in 1893, establishing a franchise bottling system of 270 bottlers by 1910. Pepsi struggled in its early years declaring bankruptcy twice. The 1970’s and early 80’s, Pepsi surpassed Coke for the first time. Bottling was a capital-intensive business and involved highly specialized production lines. Bottling and canning could cost between $4 million to $10 million each with a minimal investment cost for a small bottling facility of $25 million to $35 million. It was estimated that 80 to 85 plants were required for full U.S.-distribution, with the cost of a fully efficient large plant with a capacity of…

Brand Comparison Paper

Pepsi Co. and Coca-Cola have been in business for a long time and both are largely successful companies in the beverage industry. They both have different brand components in comparison. A few of the different comparisons would be pricing, quality, packaging, logos, brand equity and features. In the following paper we will discuss these items in detail to see how different these two brands are. Pricing Strategies Looking at the pricing strategies of PepsiCo and Coca-Cola they are taking two very different plans. The products they sell are similar with variations in taste and the brand war in the soda market has been to out discount your competitor to gain market share. The issue with giving deep discounts is that…

How Competitors Affect Competitive Advantage of Pepsi

Pepsi is one of the world’s top carbonated drink company established in 1893. Today it has grown into a multibillion company which produces some of the most popular soft drinks, cereals and franchise eateries (Our History 2011). But Pepsi, like most of the other companies is unable to escape competitors in their general task environment who directly affect their competitive advantage. Competitive advantage is the advantage a company or product has over other companies in terms better attributes such as cost advantage, differentiation advantage, network distribution, and customer support that will help the company gain better sales compared to other companies (Hao, Ma 1999). For decades, Pepsi’s main competitor has been The Cola-cola Company, which is the world largest beverage…

ACC557 – Financial Accounting

1. Analyze each company’s history, product/services, major customers, major suppliers, and leadership and provide a synopsis of each company. The Coca-Cola (NYSE: KO ) vs. PepsiCo (NYSE: PEP ) war is one of the greatest rivalries in corporate history, just like Apple vs. Microsoft. Coca-Cola and Pepsi are the two most popular and widely recognized beverage brands in the world. They have been competing in the soft drink sector for over a century and both companies enjoy a high degree of brand consciousness globally. Both companies try to market as part of a lifestyle. At the same time, these two soda giants are among the most popular and respected dividend growth companies in the market, so let’s take a look…