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Penney-Chicago Essay Topics & Paper Examples

Is JC Penney’s Makeover the Future of Retailing?

Is JC Penney’s Makeover the Future of Retailing? Kim Girard, Harvard Business Week, March 2012 The over a century old retailer JC Penney (JCP) has been losing business and customers for a long time. Though it once had a great reputation for value and loyal customers the competition of high volume, low value stores such as Wal-Mart or the higher end stores such as Macy’s have completely over taken it and threatens to force them out of the market. What can be done to revive the 110 year old retailer, who is the right person for that task and how will they do it? These questions were addressed in this article. In the article “Is JC Penney’s Makeover the Future…