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Patagonia Essay Topics & Paper Examples

Patagonia Challenge

-Established in 1972, Patagonia is an outdoor-clothing company known for its green business model. It was founded by Yvon Chouinard who has “ turned his passion for outdoors into an amazing business” -Patagonia represented an “experiment” to challenge conventional wisdom and present a new style of responsible business. Patagonia strived to build the best product, cause no unnecessary harm, and use business to inspire and implement solutions to the environmental crisis. -Patagonia’s product line was composed of 4 main product categories: Sportswear, Technical Outerwear, Technical Knits and Hard Goods. It focused on three criteria’s while developing goods: Quality, Environmental Impact and Innovation. -During the 1980’s, Patagonia grew its sales from $20 million to $100 million and expanded internationally to Europe…

Recycling and Patagonia

1. Evaluate Patagonia’s business strategy – what type of strategy is it pursuing and how has it configured its value chain to support this strategy? Patagonia’s is pursuing a community-focused sustainable strategy, where it focuses on its actions and policies to establish connections with the community, where it takes action to benefit the community as a whole, including other businesses, not only its customers. A Patagonia jacket signals the wearer’s individual association with the community of environmentally concerned hikers. Its initiative of repair, reuse, and recycle makes it highly environmentally-conscious. Patagonia has configured its whole value chain of employees, supply chain, and marketing & sales to move towards a lower carbon footprint, and offering all people attached to its lifecycle…