“Thirty years ago, Ron Shaich set out to change the world by changing the way America eats. He’s done that with not one, but two successful restaurant brands. By co-founding Au Bon Pain, Co. Inc. and founding Pan-era Bread, Shaich shook up the industry by offering an antithesis to fast food – hand made, artisan food served in warm and welcoming environments by people you can trust. ”(KANAI, 2012) This quote describes how Shaich and colleagues started to create their cafe bakery and change the way Americans eat.
Pan-era was the first to come out with the calories on the menu board to ensure that Americans were aware of how healthy Pan-era was and the intention to re maim forthcoming about what was in the food we eat. Shaich and his colleagues did not follow the six step process they focused on the four areas food, setting, customers, and the workforce which made sense for capitalism. Shaich also thrived to make sure the customers and employees were well taken care of because they also played a big role in the success of Pan-era and lets not forget to acknowledge the community and their involvement in the success.
Conscious Capitalism is an expression of how Shaich has found success in the restaurant industry if the whole society and corporate society would think of themselves as a corporation things would be better for everyone. Shaich is able to offer a word of advice if you were to get involved with conscious capitalism “Believe in yourself and why you got into it. Believe in those things that attracted you to the industry which makes a big difference in the lives of our guests. (ROMEO, 2012)
For many years Pan-era has focused on the principal of conscious capitalism or what they like to call “ enlightened -self interest” in two ways by delivering value to customers, vendors , employees, investors, and the community and to focus on a higher purpose above and beyond short term results. Meaning providing our customers with the artisan bread , delicious and nutritional food on a daily basis. Then Shaich and all his colleagues wanted to know how to challenge conscious capitalism and they figured out somethings that they are already doing like donating the day old bread to homeless.