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Packaging Essay Topics & Paper Examples

Sealed Air Corporation (HBS 9-582-103) case analysis

1. What are the problems? Market leadership and technological innovation have marked Sealed Air’s participation in the U.S. protective packaging market. Several small regional producers have introduced products, which are less effective than Sealed Air’s but similar in appearance and cheaper. The company must determine its response to this new competition. The company is faced with a difficult choice of choosing from a range of feasible options ranging from doing nothing to introducing a new product. This has raised product line management issues, particularly cannibalization, and affords the opportunity for the development of a marketing plan for any new product introduction. The timing of launch and any change in policies for Air Cap cushioning and Sealed Air’s other products also…

Mode of packaging

Business Studies 2013 cbse project Changes witnessed over the last few years on mode of packaging and its economic impact. 1. The changes in transportation of fruits and vegetables such as cardboard crates being used in place of wooden crates, etc. Reasons for above changes. Disadvantages of wooden crates-Deterioration * After wooden pallets are used several times, the wood begins to wear. It splinters, cracks and even breaks under the pressure of continued use. The deterioration is natural and occurs eventually, even if the wood is treated to repel moisture and to strengthen it. This disadvantage leads to replacement much sooner than with plastic pallets. Infestation * Wooden pallets are more susceptible to infestation by termites, ants and other insects…

Commercial item transport and distribution

There has been a gradual change in the mode of packaging for last years.For instance, earlier fruits and vegetables were used to be transported in wooden boxes but today cardboard crates are used .This is mainly to reduce the cost. Obviously,a cardboard crate would cost less than wooden crate. Moreover,using cardboard crates is more eco friendly than cutting trees and making wooden boxes and supporting an environmental cause helps firms improve their goodwill and eventually their sales. Similarly,selling of milk,first in glass bottles,then in packets, then tetra packs and vending machines is all to reduce costs or improve their goodwill by innovating the mode of packaging. Tetra pack keeps the milk safe for months and is made of paper and…

Packaging and Labeling

Packaging Packaging is the technology of enclosing or protecting products for distribution, storage, sale, and use. Packaging contains, protects, preserves, transports, informs, and sells.[1] In many countries it is fully integrated into government, business, institutional, industrial, and personal use. a) Packaging fresh fruits and vegetables is one of the more important steps in the long and complicated journey from grower to consumer. Bags, crates, baskets, cartons are convenient containers for handling, transporting, and marketing fresh produce. The trend in recent years has moved toward a wider range of package sizes to accommodate the diverse needs of wholesalers, consumers, food service buyers, and processing operations. Advantages of wooden crates: High Resistance To Moisture When compared to cardboard boxes, Wooden Packing Crates…

Lenovo’s Product Life Cycle

As a global leader in the PC market, Lenovo’s success rests on its ability to deliver consumer centric innovations in products that deliver a blend of mobility, performance and price. Design is an infrastructural element that helps define every aspect of a company, including Web site, stores, customer support, packaging, and messaging as well as its products. Lenovo has a well-earned industry reputation for delivering superior quality products. Quality is a fundamental component and commitment to customer satisfaction by delivering products that are of superior quality to comparable offerings from their competitors is the key to Lenovo’s success. In recent years, Lenovo relies heavily on local manufacturing strategies to shorten ship requirements and had achieved an award-winning use of thermoplastics…