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Pacific Essay Topics & Paper Examples

My understanding of continental drift

The present arrangement of the continents with similarities in outline of opposite seaboards and coasts and, much more reliably, geological data show that the Earth’s continents that are now on the opposite sides of the oceans were once joined together. Today, scientists believe that about 200 million years ago the continents were joined together to form one supercontinent Pangaea. As the plates that the continents sit on moved, the supercontinent broke up and began to move apart. This continental drift is continuing. However, the ideas of continental drift and especially seafloor spreading remained a minority view until 1950s, when seismic techniques made possible surveying of the crust under the oceans. Then, in the 1950s, it was discovered that the oceanic…

International brand equity

This case study is meant to provide a critical evaluation of this research paper on international brand equity in multinational project group. this study tries to find out the scientific quality in its approaches. This study looks into the matter whether, the methodologies used are fine enough to bring out accurate results on the research topic and compare it with the researches done by other researchers on similar topics. If the methodologies used are not appropriate to come out with the real scenario in brand equity cases, the study also provides alternative and appropriate methods that should be used for fulfilling the purpose of this research. Introduction This is a critical review of international brand equity. In this review mentioned…

Analysis and Evaluation: Financial Performance of Cathay Pacific 2012

The creditors and investors are care more about the financial leverage ratios because it reveals the extent of company management which is willing to fund its operations with debt, rather than equity. A high debt/equity ratio generally means that Cathay Pacific has been aggressive in financing its growth with debt. This can result in volatile earnings of the additional interest expense. If a lot of debt is used to finance increased operations (high debt to equity), Cathay Pacific could potentially generate more earnings than it would have without this outside financing. If there were increasing earnings by a greater amount than the debt cost (interest), then the shareholders’ benefit as more earnings are being spread among the same amount of…

Philippines airline case study problem

Lucio Tan, the owner and Chairman of Philippine Airlines (PAL) was faced with a problem. Despite unacceptable levels of profitability, higher levels of passenger boardings for the summer of 1997 indicated that a sharp increase in staffing levels was required. Faced with this request from his management team, Mr. Tan, having heard of some effective consulting work carried out by Renoir Consulting in the Philippines, asked Renoir to conduct an assessment of his Manila operation. World Class maintenance programs were implemented and small management action teams 2004 © Renoir Consulting Limited OVERVIEW Airline competition in southeast Asia is fierce, with some of the best airlines in the world competing for market share and the high yield business travelers. Chief amongst…

Hong Kong Airlines Marketing Plan for India

1. Introduction The purpose of this project is to develop an international marketing plan for Hong Kong Airlines to expand to the India market. The first part of the project will cover the current marketing mix and strategies of Hong Kong Airlines, as well as the SWOT analysis. The second part will analyze the India market and explore the feasibility for Hong Kong Airlines to enter this market as a low-cost carrier, or commonly known as a budget airline. It will be followed by some foreseeable challenges, with the relevant remedial measures. 2. Current Marketing Mix This section will illustrate the current marketing mix of Hong Kong Airlines. Product/Service Hong Kong Airlines is a full service carrier which provides both…