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Outdoor Advertising Association of the Philippines Essay

Outdoor Advertising Association of the Philippines (OAAP) became one of the sectoral members of Adboard on May 1974. The history of outdoor advertising dates back during prehistoric times when man carved stone plates to communicate ideas by displaying them in public places. Hence, outdoor advertising was already present and regarded as a primary medium of advertising before print ads and radio broadcasting has been introduced in the industry. Billboard operators and owners coordinated to form a dynamic organization in an effort to promote growth and improvement in Philippine outdoor advertising.

Thus, OAAP was established on August 13, 1964 along with the creation of the Code of Ethics. The Code takes an eight-point framework which standardizes the structures and operating practices of outdoor advertising displays. It stresses urgent need to fall within governmental policies, objectives and code of ethical conduct. • Avoid installing billboards/advertisements of competing products or firms side by side or on the same line of vision; • All outdoor signs must be properly identified;

• temporary structure erected on proposed locations to identify the actual site of construction must be respected; • Avoid the installation of a board to cover another board. As to outdoor advertising copy, it shall not in any way contain a statement or convey messages or visual displays that are:

• Obscene or offensive to public decency;
• False, misleading or deceptive;
• Offensive to the moral standards of the community; and
• Violative of any national or local law.

OAAP has 89 active members all over the Philippines, 63 in Metro Manila, 15 in Cebu City and 13 in the newly-formed Mindanao Chapter. The following are some of its regular members:

OAAP has 89 active members all over the Philippines, 63 in Metro Manila, 15 in Cebu City and 13 in the newly-formed Mindanao Chapter.


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