The modernism and post modernism perspectives are beneficial in the successful operation of Wal-Mart stores. Wal-Mart is one of the most successful organizations with stores foreign and domestic making significant profits. Further, Wal-Mart applies both of the organizational perspectives for their advantages in areas such as power, structure, and technology. In addition, Wal-Mart utilizes modernism in the companies culture, roles, goals, ability to change, and conflict management. The two perspectives can are necessary for a company to become competitive in the retail markets. Thus, the evidence concludes that the postmodernism is more effective for organizational development of the two, for various kinds of business developments. Finally, Wal-Mart practices the modernism and post modernism perspective to have a competitive advantage.
The modernism and post modernism perspectives are beneficial in the successful operation of Wal-Mart retail stores. Wal-Mart is one of the most successful companies with stores located both foreign and domestic accumulating significant profits. Furthermore, Wal-Mart utilizes both of the organizational perspectives for their advantages in areas such as power, structure, and technology. In addition, Wal-Mart practices modernism and postmodernism in the companies culture, roles, goals, ability to change, and conflict management.
The two organizational approaches are necessary for a company to become competitive in the retail markets. Thus, the evidence suggest that the postmodernism is more effective for organizational development of the two, for various types of business structures. Finally, Wal-Mart practices the modernism and post modernism perspective for a competitive advantage. Furthermore, the practice of successful modernism and postmodernism perspectives has caused Wal-Mart to become a retail leader. The modernism and post modernism applies strategies that has allowed the company to surpass their competition. Wal-Mart has gained substantial revenue within the recession to compensate their workers. In reference to Bruitt (2009)
“Wal-Mart had record sales in the fourth quarter, boosting revenue in the year through January by 7.2 per cent to $401.2 billion. Wal-Mart announced the funds after its labor practices have come under scrutiny in recent years”(p.14). Unfortunately, when most companies have a lack of porfits during the recession Wal-Mart continues to increase financialy. The methods that are implemented in Wal-Marts success are beneficial for most retail operations to gain profits. According to Bahndari (2010) “Wal-Mart followed two important guidelines, among others, while going global. First, that the foreign country where it would like to establish its stores-should be closer to the the U.S. Secondly, this county should have a larger consumer base. “With those strategic guidelines” (p.79).
Therefore,organizations will have to be competitive to compete in the same market. The relationship to Walt-Marts success is influenced through there ability to succeeded in multiple cities in large and small markets. Almost all of Walt-Mart stores in the U.S. are made identical. In reference to Hatch and Cunliffe (2006) “Modernist claim that “I saw( heard, smelled, tasted, or touched) my data, and you can confirm them for yourself by replicating my procedures” (p.15). Therefore, the replicating process has caused Wal-Mart to develop stores similar leading to the same results.
In addition, the relation to the Postmodernism and Wal-Marts organizational theoretical concepts are among power. The authors Hatch and Cunliffe (2006) “Many Postmodernist concepts commit themselves to uncovering and challenging all forms power (including knowledge) in order to expose the sources of domination that are so easily taken for granted” p.16). The development of knowledge can be helpful in allowing companies to become more powerful.
The authors Geisner, Riddleberg, Chistener and Bell (2010) “Business model innovation can provide significant opportunities both during periods of rapid economic growth and at times of turmoil. What is critical is to select the right type of business model given the economic environment and emerging market opportunities, and to address the internal factors that influence the organization’s ability to pursue required change” (p.17).
In order for a business to become competitive it has to develop a strategy that is able to compete in various markets. Also,the post modernist perspective takes into consideration that an organization bases its self on power. A company that focuses on power through there organizational culture. According to Hatch and Cunliffe (2006) “Many post modernist commit themselves to uncovering and challenging all forms of power (including knowledge ) in order to expose the sources that are so easily taken for granted.
They do so by decrying the privileged and bringing those people and ideas relegated to the margins” (p.16). Therefore, and organization that prides itself on power builds a competitive organization. Most monopolistic business use power to operate their company have large corporations such as Wal-mart, and Microsoft.
A business that applies power often will have significant control of the their market. In addition, the modernist perspective takes into consideration that their goal is to increase productivity.
The application of a modernist perspective will rely mostly on applications technological advancements. In reference to the author Hacth and Cunliffe (2006) “The modernist perspective focuses on the organization as an interdependent objective entity and takes a positive approach to to generating knowledge. Modernist organizations focus on how to increase efficiency, effectiveness and other objective indicators of application of theories related to structure and control” (p.20). The use of knowledge is beneficial in the way an organization can increase profits in a a business. Equally important, the application of a proper management practices can cause an organization to reach their profit goals.
The use of a postmodern approach within a company uses several methods that can be applied such as behavioral, cultural and technological. A business will have to understand the behaviors of their employees and how to increase their morale. Employees who work within a company and have a lack of motivation do not work at their full potentials. According to Adelson and Soloway (1985) “ individual behavior, team behavior and organizational behavior. Analysis of studies on individual and team behavior in software development environments reveals the failure of existing tools in supporting team-based software development” (p.1351). The evidence within the study found that behavior methods can help increase product development. Business that worked with a lack of proper team cohesiveness had problems with effective software development.
According to Dawson (2006) “organization recognizes that it must allow the auditors, outsourcers and business implementers the flexibility to use innovative, streamlined best practices when applicable through preparation for the Sarbenses-Oxdey assessment” (p.157). Within a postmodern approach presents situation is evaluated to determine a strategy that help in the future for organizational development. Power Structure & Technology
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