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Organisation Structural Study on Apollo Tyres Essay

Organisation has gained momentum over the past few decades as the inevitable source to sustain business activities. An organization is a power house of resources through which manufacturing and production activities are effectively carried out.The established Indian owned enterprises has been steadily increasing their capacity and widening their range of products for every organization. There is a hidden asset.An asset that has the power to execute, the vision to excel and the spirit of limit-less energy.It is a force that is unstoppable; it is the force of capital.

Today india is in the midst of rapid economic growth.The government’s continued emphasis on building infrastructure has given a tremendous fillip to the development of road infrastructure and transport. Obviously, the number of vehicles on road have a marked increase.As a direct fallout of this scenario the tyre industry has had the good fortune of receiving increased orders from original equipment manufacturers (OEM) and replacement markets alike.


The Indian tyre industry is about 25,000 crore and is growing at a compounded annual growth rate (CAGR) of 6-8 per cent.In terms of volume, about 1.2 million commercial tyres and 1.5 million passenger vehicle tyres are manufactured annually.The industry is ominated by 4 players-MRF, APOLLO, J.K and CEAT. Ranking of Indian tyre companies on the basis of production

1.MRF Tyres Limited
2.Apollo Tyres Limited
3.JK Tyres Limited
4.CEAT Tyres Limited
5.Birla Tyres Limited
6.Good Year India Limited
7.Vikrant Tyres Limited

Indian tyre manufacturing companies are re-engineering their business and looking at strategic tie-ups world wide. The future is expected to see many strategic alliances among the domestic and global players. They include the OEM segment with vehicle manufacturers looking for fresh tie-ups or strengthening of existing partnerships.The tyre industry has evolved from the more basic cross ply products to the more sophisticated radial tyres.Radial tyres have shown significant increase in usage every year.Most of the automobile segment have shifted to radial tyres and the usage of cross-ply is restricted to trucks and buses only.


Apollo Tyres Ltd is a high-performance company and the leading Indian tyre manufacturer. Head quartered in Gurgaon, a corporate-hub in the National Capital Region of India, Apollo is a young, ambitious and dynamic organisation, which takes pride in its unique identity. Registered as a company in 1976, Apollo is built around the core principles of creating stakeholder value through reliability initsproducts.

Apollo’s present strength and market dynamism steps from its early years of strife in establishing itself as a tyre manufacturer within the closed Indian economy. Over two decades, Apollo worked on a portfolio of products, tuned to customer needs and an array of innovative marketing initiatives to establish itself as a leader in its home market. Some of these include segmenting customers by their load and mileage requirements, running tyre loyalty programmes and establishing customer contact programmes.

For the first time, in 2006 Apollo ventured outside India in its quest to test itself outside its home comforts. Apollo acquired Dunlop Tyres International Pty Ltd in South Africa (since renamed as Apollo Tyres South Africa Pty Ltd) and Zimbabwe, taking on southern Africa as the second domestic market. The company holds brand rights for the Dunlop brand across 30 African countries.In 2009, Apollo acquired Vredestein Banden B V in the Netherlands, and thereby adding Europe as its third crucial market.

The company currently produces the entire range of automotive tyres for ultra and high speed passenger cars, truck and bus, farm, Off-The-Road, industrial and specialty applications like mining, retreaded tyres and retreading material. These are produced across Apollo’s eight manufacturing locations in India, Netherlands and Southern Africa. A ninth facility is currently under construction in southern India, and is expected to commence production towards the end of 2010. The major brands produced across these locations are: Apollo, Dunlop, Kaizen, Maloya, Regal and Vredestein. HISTORY OF APOLLO TYRES

Apollo Tyres Ltd. (ATL) was incorporated in 28th September, 1972 as a Public Limited Company and obtained certificate of Commencement of Business on October 24, 1972. The Company was promoted by Bharat Steel Tubes Ltd., Raunaq International Pvt. Ltd., Raunaq & Co. Pvt. Ltd., Raunaq Singh, Mathew T. Marattukalam and Jacob Thomas.The company was taken over by Dr. Raunaq Singh and his associates in 1974.The implementation of the tyre project took place in 1976 at Perambra in kerala. The research and development of Apollo tyres took place at Perambra and later it had grown to a substantial height and stature at its present location at Limda, Baroda.All the activities in the R&D center are extensively supported by a series of highly sophisticated equipment that help the research scientists develop products as per customer’s specific requirements.

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