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Opening case: Pinterest Essay

1. Knowledge: Do you consider Pinterest a form of disruptive or sustaining technology?

Disruptive technology is a new way of doing something that initially does not meet the needs of existing customers. This type of technology tends to open new markets and destroy old ones. While, a sustaining technology produces an improved product that customers are eager to buy. This technology provides better, faster and cheaper products on established markets. I think that Pinterest is a sustaining technology. Indeed, it’s a social network like Facebook or twitter but the system it’s not the same so this website improved the market of the social media.

2. Comprehension: Categorize Pinterest as an example of Web 1.0 (e-business) or Web 2.0 (Business 2.0)

The Web 1.0 is a term to refer to the World Wide Web during the first few years of existence between 1991 and 2003. The e-business is ecommerce with all activities related to internal and external nosiness operations. During the Web 1.0 the first type of e-business appears. The Web 2.0 is the next generation of Internet; it’s a set of economic, social and technology trends. This platform is characterized by new qualities like collaboration, sharing and free. This new generation encourages customers to share and create communities. I think that clearly Pinterest is an example of Web 2.0. This website is all about creating a community and connect people together through the things that they find interesting. As a user you can create your own “interest boards”. Like that you can show and share with your friends what is important for you. Plus, like in twitter people can follow other. In addition to that Pinterest was created in 2010 after the end of the Web 1.0 in 2003.

3. Application: Describe the e-business model and revenue model for Pinterest.

There are several types of e-business model, and I think that the model of the company is the C2C. The C2Cmodel offers services to assist consumers interacting with each other over the Internet. Pinterest is a social network based on visual communication. All the users can really interact with others, the can talk bout a brand or a product. The revenue model is based on advertising fees that generate revenue to the company. Pinterest uses images directly linked to the retailers website and uses banner ads too. Pinterest allows retailers to put adds on the website in exchange of money.

4. Analysis: What is open source software and how could Pinterest take advantage of it?

Open source software is software with a source code available free. That’s means that any third party doesn’t have to pay fees to review or modify it. The Web 2.0 counts on that. Users don’t have to pay fees to enter on the website. They can visually communicate without paying anything. Pinterest take advantage of it because people want to share and communicate about their passion, interest of favorite brands. But people will to do that is they had to pay for it. So Pinterest give to them a platform to express them. They are able to drive traffic because it’s free and open source.

5. Synthesis: Create a plan for how a start-up company could take advantage of Web 3.0 and generate the idea for the next great website that is similar to Pinterest.

The web 3.0 is the future generation of the web, the Internet more “intelligent”. The future computer will can understand and analyze relationship. Plus, they will be able to analyze a request like “I want to go to the theater and go after eat Japanese! What do you suggest? A start-up can take advantage of this new web through several aspects: Integration of legacy: use current devices as smartphones, laptops, and so on, as credit cards, tickets and reservation tools. Intelligent applications: the use of agents, machine learning and semantic web concepts to complete intelligent tasks for users. Open ID: the provision of an online identity that can be easily carried to a variety of devices (cell phones…) allowing for easy authentication across different websites. Open technologies: the design of website and other software so they can be easily integrated and work together. A worldwide database: the ability for databases to be distributed and accessed from everywhere.

An idea that would be close to Pinterest laying on the web 3.0 advantages would be, that connects all the news in the world in one website. Launch a website that gathers every information on a dedicated subject. The user will type a specific request on the research toolbar of the website, and thanks to the “semantic analysis” the website will give access to the user to an amazing databases. In additions to that, the information will be rank by importance and pertinence for the user.

6. Evaluation: Evaluate the challenges facing Pinterest and identify ways the company can prepare to face these issues.

The Pinterest’ s site is about pining lot of photos and images. Users can go against the law if they pin a picture with a copyright or not their. Pinterest can be the victim of a lot trails against the, accusing them that they violate the copyright. To face this issue Pinterest protects it self by completing the indemnity clause that all users have to sign. By putting images on their “interest boards “ people can blame Pinterest if they are violating copyright infringement.

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