Haven't found the Essay You Want?
For Only $12.90/page

OLYMPIC Essay Topics & Paper Examples

2012 London Olympics

1)What broad tradeoffs does Williamson face as he thinks about his ticket prices? Some of the main factors that need to be taken into consideration when pricing the tickets and the associated tradeoffs that come with each are: •Maximizing Revenues: Per estimate, ticket revenues ($650MM) account for 21.5% of LOCOG’s forecasted budget ($3B). Any drop in revenue generation either due to pricing or total number of tickets sold (Revenue = Price/ticket x Quantity) will add undue stress on the remaining three buckets namely broadcast revenues and international sponsorships, domestic sponsorships, and licensing fees. It is even questionable whether the other streams of revenues have the capability to make up the deficit due to drop in ticket prices revenue. The Games…