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Objectives Essay

1. Goal is a Long-term end toward which programs or activities are directed. Goals are general and include no date of completion. Organizations are usually formed with the aim of achieving specific goals. These goals usually determine the direction that the organization will take over the long term and are not always very specific. Goals of organizations operating in the private sector generally revolve around the maximization of profits for the owners. However, some organizations also have other objectives that they may pursue in the short term. Objective is a specific, measurable, intermediate end that is achievable, sometimes measurable, and marks progress towards a goal.

Objectives are action-orientated statements demonstrating the means to achieve a goal. Objectives often serve as the principles of setting up policies and evaluating the performance. An effective way to set objectives is to follow the well known acronym SMART. A SMART objective is specific, measurable, achievable, realistic and time scaled. An objective that follows SMART is more likely to succeed because it is clear (specific) so you know exactly what needs to be achieved. You can tell when it has been achieved (measurable) because you have a way to measure completion. A SMART objective is likely to happen because it is an event that is achievable. Before setting a SMART objective relevant factors such as resources and time were taken into account to ensure that it is realistic.

Finally the timescale element provides a deadline which helps people focus on the tasks required to achieve the objective. The timescale element stops people postponing task completion. Policy is generally principles creating the course of action or way in which programs and activities are coordinated to achieve an identified goal or objective, supporting the action of the objectives. Scotia Airways is actually doing well at setting up goals, objectives and policies, it has set up several good goals:

1. Consumer goal is pertaining to the customer, Scotia Airways aims to provide exceptional value for money, unparalleled comfort and convenience to its passengers, every time they are on board; 2. Operational goals are the short-term tactics designed to achieve the company’s long-term strategy. The management team within Scotia have worked meticulously in planning and evaluating their services to ensure that customer focus in the primary driver of business success; 3. Product goals are related to the quality, amount and service. This kind of goal is really important to Scotia Airways because they are doing a lot of work on service. They now offer several value added services. 4. Secondary goals. After the above important goals are achieved in the future, Scotia Airways may have to setup this kind of goal such as ameliorate their relationship between staffs and management estates.

The investors in Scotia Airways have set an ambitious program for expansion over the next five years to include long haul destinations, it’s a very important objective for Scotia Airways. Scotia Airways has a wide ranging reward policy. After finishing the supervision of work amounts, in sales apartment employee’s work performance increase an extra by 30% in a period of three months. By this way, Scotia Airways can motivate their staffs greatly. Organization

In system theory, an open system is a system which continuously interacts with its environment or surroundings. The interaction can take the form of information, energy, or material transfers into or out of the system boundary, depending on the discipline which defines the concept. An open system is contrasted with the concept of an isolated system which exchanges neither energy, matter, nor information with its environment. The concept of an open system was formalized within a framework that enabled one to interrelate the organism, thermodynamics, and evolutionary theory. This concept was expanded upon with the advent of information theory and subsequently systems theory. Today the concept has its applications in the natural and social sciences.

3. Organizations have a formal structure which is the way that the organization is organized by those with responsibility for managing the organization. They create the formal structures that enable the organization to meet its stated objectives. Such as Marketing Department, Finance Department in Scotia Airways are all formal organizations. Actually Scotia Airways Co. is a formal organization. However, in the course of time an informal structure develops in most organizations which is based on the reality of day-to-day interactions between the members of the organization. This informal structure may be different from that which is set out on paper. Such as Scotia Airways may hold a party and employ some guards just for that party day.

4. Stakeholders are many different individuals or groups who affect or are affected by an organization. Stakeholders have an interest in a particular organization. External stakeholders: A party such as a customer, supplier, or lender that influences and is influenced by an organization but is not a member of it. Customers always enjoy better service. Since Scotia Airways’ major income is from its customers, it should change its service according to its customers’ demands. Internal Stakeholders: Individuals who reside inside the company as board members, executives, managers, employees, and trade unions and who benefit directly from their contributions to the growth of the company. In management estates, administrators always try to come up with better ideas making more profits for their companies and motivate their staffs to work harder.

5. Control often has an emotive connotation and is interpreted in a negative manner to suggest direction or command by the giving of orders. People may be suspicious of control systems and see them as emphasizing punishment, as an indication of authoritarian management and as a means of exerting pressure and maintaining discipline. In my opinion, since Scotia Airways doesn’t have many staffs right now and they are planning to expand their companies, I suggest they separate them into several groups and set up different objectives for each group. It’s also important to enhance motivation for staffs. They can hold some parties and informal organizations increasingly.


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