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Objective Strategies Essay

Competitive advantage of the product = only perceived by buyers. LEADERSHIP IN COSTS:
When consumers value low cost as a factor very important in their purchase decision. It relies on the productivity dimension and is usually linked to the existence of an experience or economies of scale effect. This strategy involves close monitoring of costs operating costs of products and services and expenditure reduced advertising sales and while the emphasis is essentially obtains a low unit cost in relation to its competitors.

Differentiation
When the client buys by factors other than price
These strategies are intended to give the product qualities important for the buyer distinctive and distinguishing it from the offers from competitors. It can be based on an image of brand, a recognized technological advance, the outward appearance.

SPECIALIST
When focused on the needs of a segment or a particular group of buyers, without pretending to go to the market

Primary strategy:
Get place in all stores. At least one of our bikes.
To achieve this we use the following tactics:
Contact one by one with all the shops and they personally show you our portfolio. Method: will be contacted by telephone and as far as possible will visit the shops. Emphasis will be placed on the price of our products to better pleasing our customers. .

id that “no child deserves to suffer and die if it could easily have been prevented”), since I have no evidence of Basson contributing to charity to create a better world for all. My comment that I would like to see Basson contribute to enable the underprivileged to create a better life for themselves and that this is what I would do if I were to earn that much is, however, compatible with my opinions of both assignments 3 and 4, since I expressed in both that we should help others as much as we can, and not let children die needlessly.

Sources consulted:
Collins Dictionary. [Sa]. [O]. Available at: http://www.collinsdictionary.com/dictionary/english/altruism (accessed on 23/08/2014) Eccles, N. 2013. Sustainability and Greed. [O]. Available at: https://my.unisa.ac.za/portal/site/SUS1501-14-S2-16T/page/a5485ad2-c031-4ffd-a90f-3313380c55b4 (accessed on 23/08/2014)


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