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Nike Essay Topics & Paper Examples

Nike Case Study

1. Discuss how Nike’s growth can be attributed to its targeting of diverse market global segments. In the 1960’s Nike was only making running shoes. At this point in time not many people knew of Nike or the Nike swoosh. In order to increase brand awareness, they started paying athletes to wear their shoes. However, very soon Nike learnt that in order to be a global brand they needed to appeal to different market segments, not just athletes. Hence, they then decided to tap more markets. In order to d so, they discovered 3 very distinctive market segments that they could attract. The highest on the pyramid were the Ultimate/Performance Athletes. These included big names in the fields of running…

Symbol for Advertising

In communicating, advertisers have a thought to share with their audiences. The exact thought or message can only be shared if oneness of thought is achieved. The difficulty is that thought cannot simply be picked up and placed in another person’s head. Thus, a communicator must select some symbols or sign that both sender and receiver can understand the same thing. Businesses, groups and individuals use trademarks, logos and symbols to generate brand awareness in public forums. It will easier for people to recognize a product, business or individual by simply associating them with their trademark. Sign, symbols, and Logos are a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant…

Analysis of Nike Inc

The brand name “Nike” is one of the most recognized around the globe. The name is synonymous with high-quality athletic shoes, apparel, and accessories in the minds of many people worldwide. Perhaps it is the compelling marketing that commands attention. Or maybe it is the association between the brand name and its famous endorsers, such as Tiger Woods and Michael Jordan. Alternatively, it may be Nike’s cutting-edge sporting vision and technology that entrances multitudes of consumers. Quite conceivably, it is a combination of these factors that has propelled Nike to the top of its industry. However, not the entire of Nike’s story is ideal. In recent years, the company has faced criticism in connection with its use of contract labor…

Nike Case Study

Nike, Inc. is one of the world’s largest manufacturers and brands of athletic apparel, shoes, and equipment. The company has undergone a revolution in the past decade. They have gone from a risk management, philanthropic and compliance model to a long-term strategy focused on innovation, collaboration, transparency, and advocacy. This paper discusses the goals of Nike’s sustainability program, the paradigm shift, and the business case for sustainability. The six levels of paradigm shift are discussed as well as the motivations behind implementing a sustainable program, the risks, and rewards. Corporate Sustainability is Attainable: Nike Case Study Nike, Inc. is one of the world’s largest manufacturers and brands of athletic apparel, shoes, and equipment. The company has undergone a revolution in…

Nike Responses Corporate Social Responsibility

Background: Nike is the leading company in sports and fitness fields and located near Beaverton, Oregon (CSRwire, 2012). In 1998, The New York Times exposed that Nike paid workers in China and Vietnam less than two American dollars a day. The aim of this report is to search how Nike response Corporate Social Responsibility (CSR). Theory: There are five dimensions of corporate social responsibility: physical environment, social (community), consumer, supply chain, and employee relation. ‘Corporate social responsibility is encompasses not only what company do with their profits but also how they make them. It goes beyond philanthropy and compliance and addresses how companies manage their economic, social, and environmental impacts, as well as their relationships in all key spheres of…

Nike Informative Speech

1- In 1972, the “Swoosh” logo was designed for thirty-five dollars and in 2012 Nike’s net worth is $13. 1 billion, according to therichest. org. 2- Audience relevance: I would venture to guess that at least 50% of the people in this room are either wearing or have a pair of Nike shoes in their closet right now. -Central idea: The Nike brand is a well-known household name because the company’s founders were able to capitalize on a logo paired with celebrity sponsorship and representation. 4- Credibility statement: I personally, own a closet full of Nikes, but it is only through my studies as a graphic design major that I have come to truly appreciate the value of the Nike…

Nike’s Ethical Challenges

You don’t want your company’s image to be associated with something negative in the worse way possible, through brand name association. Many companies strive to create not only a great image of their company but also a creating a brand that is specifically memorable of a product such as companies like Scotch (a 3M product) and Xerox. The ultimate goal of companies is to have their brand name be directly associated with a product because it helps create a sense of differentiation in the market (Lerman & Garbarino, 2002). Using the example of Scotch and the term “Scotch Tape,” we can see how a consumer looking for tape in their local convenience store would see the various tape brands and…

Nike

“Before there was the Swoosh, before there was Nike, there were two visionary men who pioneered a revolution in athletic footwear that redefined the industry.” Bill Bowerman and Phil Knight became partners around the late 1950’s. In the 1960’s they came to mutual agreement to start an athletic shoe company called Blue Ribbon Sports, they pledged $500 each and placed their first order of 300 shoes in 1964. “They selected a brand mark today known internationally as the “Swoosh,” which was created by a graphic design student at Portland State University named Carolyn Davidson. The new Nike line of footwear debuted in 1972, in time for the U.S. Track & Field Trials, which were held in Eugene, Ore. With a…

Nike Presentation

Nike is an American multinational corporation that is engaged in the design, development and worldwide marketing and selling of footwear, apparel, equipment, accessories and services. The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area. It is one of the world’s largest suppliers of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$24. 1 billion in its fiscal year 20. As of 2012, it employed more than 44,000 people worldwide. The brand alone is valued at $10. billion, making it the most valuable brand among sports businesses. The company takes its name from Nike (Greek ???? , pronounced [ni? k?? ]), the Greek goddess of victory. Nike sponsors many high-profile…

Nike Sweatshops Inc

Ethics refer to what is defined as right or wrong in the morality of human beings and social issues are matters which could directly or indirectly affect a person or many members of a society. In this case study, Nike has been accused of subjecting employees in their subcontracted factories overseas to work in inhumane conditions for low wages. The CEO and cofounder of Nike lamented that “The Nike product has become synonymous with slave wages, forced-overtime and arbitrary abuse.” Initially, the firm purchased two shoe-manufacturing facilities in the United States but eventually had to shut them down due to tremendous loss in profits. Today, practically all of Nike’s factories are subcontracted and located in countries such as Indonesia, Vietnam,…

Nike Positioning

To bring inspiration and innovation to every athlete in the world. ANALYZE MISSION STATEMENT 1. Customers- Yes they are highly involved with their customers’ needs and wants 2. Products- Yes they offer this: A Nike bag Nike shoe, Nike socks, Running, Basketball, Cross-Training , Outdoor Activities Tennis, Golf, Soccer, Baseball, Football, Bicycling, Volleyball, Wrestling, Cheerleading , Aquatic Activities, Auto Racing and other athletic and recreational uses 3. Markets- Yes they are going to be involved in different markets their focusing on expansion plans, particularly in emerging markets, which has shown strong demand for Nike branded footwear. Also they market shoes designed for outdoor activities, tennis, golf, soccer, baseball, football, bicycling, volleyball, wrestling, cheerleading, aquatic activities, hiking and other athletic and…

Nike – SWOT Analysis

STRENGTHS Nike is a very competitive. It has a huge and healthy dislike of its competitors. At Atlanta Olympics, its competitor Reebok went on expense of sponsoring the games but Nike didn’t take this step. It sponsored top athletes and gained much coverage. Nike does not have factories. It does not let its cash to tie up in buildings and manufacturing employees. This model makes it a very lean organization. They manufacture high quality product at a location which offers low prices. If price gets increased, it shifts to other production location. Nike has a very strong research and development area which can be seen in its innovative product range. Nike is a global brand. It is at top position…

Scope of technology

In this essay, I will comment on Morton Winston’s definitions of technology, then apply the six aspects in every technology to an artifact selected from Friedman’s essay “The World is Flat”. The six aspects include first the skills, techniques, human activity forms, or socio-technical practice; second, resources, tools, and materials; third, technological products or artifacts; fourth, end, intention or functions; fifth, background knowledge; and lastly, social context in which the technology is designed, developed, used, and disposed of, and the artifact that I will apply is Nike. In Children of Invention Revisited by Winston, he describes technology in three different ways in reference to the artifact I selected. First, Winston clearly defines technology as “the organization of knowledge, people, and…

The King vs The Greatest

Sports comes down to competition fans and people love comparing one athlete against another just to see who the public thinks is better. Whether its fantasy comparison of Muhammad Ali vs Mike Tyson or Floyd Mayweather jr vs Manny Pacquiao. In basketball one on one comparisons are made all the time. Magic Johnson vs Larry bird, Kareem Abdul jabber vs bill Russell and there all-time greatest comparison Michael Jordan vs LeBron James. Jordan Consider the greatest basketball player of all time and one of the greatest athletes as well. LeBron on the other hand highly respected and is universally consider the best all athlete in the NBA and maybe the greatest athlete of all time. These two sports giant have…

Company Analysis of Nike 2014

INTRODUCTION/ COMPANY BACKGROUND This report examines NIKE Inc. one of the leading sports brand in the world. It uses business analysis techniques such as SWOT, PESTEL, Porter’s five forces, and Ratio analysis to analyse the business environment and performance of this company. NIKE Inc. is one of the world’s biggest sporting brand based in Oregon USA. Founded in 1968, NIKE is the world’s biggest designer marketer and seller of athletic footwear, sports equipment, apparel, accessories and services, by sales revenue of $21.5 billion in 2012 (NIKE, 2013). With 48000 employees, NIKE’s operation cuts across different regions in the world including Canada, Asia, Latin America, Europe, and Africa. They posted revenue of $25313 million in the 2013 financial year ending May…

The Microenvironment

The Company Nike is the predecessor of Blue Ribbon Sports company, founded by Phil Knight in 1964, for the purpose of importing sports shoes cheap Japanese brand in the U.S. market Onizuka. Knight is teamed with Bill Bowerman, a running coach of the University of Oregon, later to become experts designing the most innovative sports shoes of Nike, the Nike contributed to a global brand production in the market of sports shoes. 1950’s Phil Knight and Bill Bowerman meet 1960’s Blue Ribbon Sports (BRS) was made and founded by Phil Knight The popular Cortez aka “Dope Mans” are made in Japan 1970’s The Swoosh logo is created by Carolyn Davidson for $35.00 The first Nike model shoe to hit the…

Nike Supply Chain

Nike has been able to become a global player in the industry of sports apparel and athlete endorsements because of many different factors that are outlined in the way they manage their company. By analyzing the business plan of Nike we can see how their supply chain is set up as is illustrated above. The supply chain is very important for the transfer of their goods from the supplier of raw materials to a manufacturer, then to a distributer, then to a retailer, to then be available for the customer. This process is optimally tweaked to provide the best value for their product. One factor that Nike has strived to make as a standard for their company is the idea…

Nike vs Adidas

Nikes business strategy In order to get a grasp of Nike and how its changing the world today with its innovative products, we must first take a glance at the history of the company and how it all began. Bill Bowerman was a nationally respected track and field coach at the University of Oregon and the founding father of Nike. Bill was always seeking to find ways in order to give his athletes a competitive advantage experiencing with track surfaces, energy drinks but most importantly- innovative running shoes. Nikes business strategy is committed to providing athletes around the world with innovative products and committed to serving athletes, rewarding shareholders and being an industry leader in the shoe market in particular….

Differentiating between Market Structures

This paper is designed to provide information differentiating between market structures of Nike which is the leading athletic shoe and apparel company. As a consultant our firm will perform a market analysis, review competitive strategies, and make recommendations on how to maximize profits. In order for our firm to make recommendation we will achieve results by evaluating four similar organizations and their market structures. Competitive strategies will be explored within the market the organization competes. The market will accessed positively and negatively in order to evaluate the structures competitive strategies. Collectively the results will provide strategies and recommendations Nike might consider to maximize their profits. Two visionaries created an iconic brand which later became Nike. A college track coach Bill…

Nike Inc. Business Executive

Nike, Inc. is the world’s leading designer, marketer and distributor of all different types of athletic footwear, apparel, equipment and accessories for a wide range of sports as well as fitness activities. As far as the locations of where Nike, Inc. sells and distributes, the company licenses its products in approximately over 200 countries around the globe, focusing its products under seven different key categories including running, basketball, football, soccer, men’s and women’s training, Nike sportswear, and secondary Affiliate Brands (Converse, Inc., Hurley International LLC, Jordan Brand, and Nike Golf). Currently, Nike, Inc. is operating segments in over six different global locations including North America, Western Europe, Central Europe, Eastern Europe, China, and other emerging markets. As far as Nike consumer…

Sustainment of The Mini Cases of the Industry

Introduction We live in an environment which changes often. In the business world, what is in demand today for an organization may not be a requirement for tomorrow. Smart managers know that organizations that succeed do so because they adjust to keep up with the changes that are taking place (Harmon, 2007). Change in business comes in many forms and affects companies in every industry. Business today is one of the dominant institutions in society. Businesses are established with the sole purpose to provide a product or service to a customer with the intent to make a profit. Once established, every company wants to improve the way it does business to produce things more efficiently and to make a greater…

Nike vs Adidas

Nike, founded January 25, 1964, is one of the world’s best known and popular brands. Created by Bill Bowerman and Phil Knight, Nike has become one of the world’s largest athletic apparel suppliers and today markets it product under its own brand name which includes Nike Pro, Nike Golf, Nike Skateboarding and the infamous Nike Air Jordan. At the end of 2012 the company had an estimated net worth of $15.9 Billion had over 44,000 employees worldwide and raked #1 on the Forbs Top 10 Worlds Most Valuable Brands in Sports.¹ The company has two subsidiaries, Hurley International and Converse. The logo is identified as the Swoosh symbol, and anyone who sees it knows what the brand is. Nike officially…

Manchester United

We aim to increase our revenue and profitability by expanding our high growth businesses that leverage our global community and marketing infrastructure. The key elements of our strategy are: Expand our portfolio of global and regional sponsors: We are well positioned to continue to secure sponsorships with leading brands. Over the last few years, we have implemented a proactive approach to identifying, securing and supporting sponsors. In addition, we are focused on expanding a regional sponsorship model, segmenting new opportunities by product category and territory. As part of this strategy, we have opened an office in Asia and are in the process of opening an office in North America. These are in addition to our London and Manchester offices. Further…

Nike

1.What is the WACC and why is it important to estimate a firm’s cost of capital? Do you agree with Joanna Cohen’s WACC calculation? Why or why not? Answer: The cost of capital refers to the maximum rate of return a firm must earn on its investment so that the market value of company’s equity shares will not drop. This is a consonance with the overall firm’s objective of wealth maximization. WACC is a calculation of a firm’s cost of capital in which each category of capital is proportionately weighted. All capital sources – common stock, preferred stock, bonds and any other long-term debt – are included in a WACC calculation. All else equal, the WACC of a firm increases…

Nike Market Analysis

There are many companies offering similar but not identical products, this is called Monopolistic competition market, and there are also many buyers that perceive differences between these products like service, features, design and quality, so they are willing to pay different prices for them. Therefore, each firm influences each other on the extent of the product prices or has some control over some. For instance, exists different marketing tools that firms use for competition, such as branding and personal selling to differentiate their offerings and advertising. Nike is located at Bearverton, Oregon. The company was founded in 1978by Bill Bowerman and Philip Knight, named Nike and become the number one sports manufactures in the world design by Nolan Breitbarth in…