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New Product Innovation Assignment Questions Essay

Review the portion of Web Chapter A concerning new product innovation. You can access Web Chapter A at this web address: http://www.pearsonhighered.com/wheelen/cases.html. Then, select a new product that you have been introduced to in the past 12 months. You are also welcome and encouraged to research this new product using outside sources. You are to create a PowerPoint presentation about the marketing strategy for this relatively new product. Your PowerPoint presentation should be at least 5 slides in length and include the following elements:

Slide 1: Title page

Slide 2: Description of the new product and explain which category of innovation is emphasized.

Slide 3: List what differentiates the product from the competition.

Slide 4: Describe the product’s target market, its demographics, the market size, and potential product demand.

Slide 5: Explain in which stage of the product life cycle is the product.MBA 5101, Strategic Management and Business Policy 3

Slide 6: Predict product demand in five years.

Slide 7: References page (list of sources using APA guidelines) The title and reference page do not count towards the 5 slide minimum. Please visit the Columbia Southern University Success Center for helpful videos that will introduce you to Microsoft PowerPoint. To access the Success Center, click here for the MyCSU Student Portal. Click on Online Resources from the top menu. Next, click on Writing from the menu presented. Finally, click on Writing Skills. Find the videos pertaining to PowerPoint and other topics of interest in the selection of Webinars on Demand.


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