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Netflix Essay Topics & Paper Examples

Netflix’s Business Model and Strategy

Netflix is the largest subscription service for sending DVD’s by mail and streaming movies and TV episodes over the internet. Netflix’s revenues grew from $500 million in 2004 to $519.8 million in 2010. Company’s net income increased from $21.6 million in 2004 to $141-156 million in 2010. It attracted 1.6 million subscribers in 2004 and had to 15 million subscribers by 2010. Reed Hastings founder and CEO of Netflix have pushed the company to outcompete its movie rental competitors by building the world’s best internet movie service. Netflix is the world largest online entertainment subscription service and revolutionized the way that people rent movies. Netflix has outcompete its rivals on the basis of differentiation features, with their higher quality, wider…

Netflix Case Analysis

Netflix was founded in 1997 by Reed Hastings, founder and CEO. Prior to this, Hastings founded Pure Software in 1991 and led several acquisitions that allowed Pure Software to become one of the top 50 largest software companies in the world. In 1999, Hastings launched the online subscription service and led Netflix to a subscriber base of over 1 million in just three and a half years, something that took AOL six years to accomplish. Netflix’s business strategy was quite simple, because they had pioneered the online DVD rental industry when DVDs were rare and had developed a strong lead of customers, revenue, and brand recognition. In response to its ever growing competition, in June of 2003, Netflix won a…

Netflix Business Risks

For a low monthly price Netflix allows their customers not only to streamline videos on their mobile devices and computers but also choose from a wide variety of DVD’s. This allows for the consumer to watch as much which is beneficial for someone that has a busy schedule and would like to go back and catch up where they left off. As with every business there are risks associated with the everyday operations and I will go into detail as to what the risks are that Netflix has encountered. Business Risk I was a Netflix customer back in 2010 and I was pleased with the low monthly rate associated with a Netflix membership. This option was wonderful with a houseful…

Netflix: Entering a Brave New World

With more than 30 million streaming members in the United States, Canada, Latin America, the United Kingdom, Ireland and the Nordics, Netflix, Inc. is the world’s leading internet subscription service for enjoying unlimited movies and TV shows. For one low monthly price, Netflix members can instantly watch movies and TV programs streamed over the internet to PCs, Macs and TVs and much more devices. One of Netflix’s core competencies is content delivered to your home. Their change in business model from DVDs only to DVDs and streaming reflected this competency and allowed them to access the streaming video market. Content delivery to the home and thru streaming online allowed them to put Blockbuster out of business and many other companies…

Case Study Analysis Netflix

Summary The CEO of Netflix, Reed Hastings had a vision to provide home movie service which would be more enjoyable and satisfying to the customers, as opposed to the traditional rental of home movies. As this idea came in the late nineties, it was something innovative and had great potential. The operational strategy and business model they used had affected the retail video rentals market. In the beginning DVD’s were offered on a fee per use, then in 1999 they implemented monthly subscription services. Their subscribers account for over 44 million up to today.1 Company’s strategy Maintaining and ensuring customer loyalty is the key strategy. Netflix was selected as number one online retailer by the FGI research. They achieve this…

Failure Analysis Strategy Change

Movies have always been a past time enjoyed by many. As the technology continues to grow, many video stores are going out of business and digital or online movies are rising in popularity. Blockbuster Video and Netflix are businesses that have been affected by these changes. Blockbuster opened in 1985 with the mission statement of “Our corporate mission is to provide our customers with the most convenient access to media entertainment, including movie and game entertainment delivered through multiple distribution channels such as our stores, by mail, vending and kiosks, online and at home. We believe Blockbuster offers customers a value-prices entertainment experience, combining the broad product depth of a specialty retailer with local neighborhood convenience” (Farfan, 2010). Blockbuster continued…

Video Game Console

Introduction This three year strategic marketing plan for the Alpha System has been created by its founders to secure additional funding for growth and to inform employees of the company’s direction. The first year of the marketing plan will be a tactical/guerilla approach to marketing with certain objectives and goals to meet. Even though Alpha Systems was launched 2 years ago on a Kickstarter campaign, the firm has seen tremendous growth over the last several months. We have had a lot of recognition from major video game publications and blogs. Our beta group has given us the right feedback to improve our video game system and worked out all of the major flaws in the system. The demand for our…

Netflix and Consumer Behavior Trends

Netflix, Inc. is a subscription-based movie and television show rental service that offers media to it’s subscribers through on-demand internet streaming and DVD-by-mail service. Since its start in 1997, Netflix has taken the movie rental world by storm, becoming the world’s largest online movie rental service. As of January 2013 Netflix had a total of 29. 4 million streaming customers worldwide (Cohan). Netflix can attribute much of its success to its decisions to follow trends in consumer behavior, while its major competitors, namely blockbuster, sealed their fate by ignoring them. In the following paper I will tell you how Netflix was able to stay afloat while other movie rental companies failed, and gained success by following trends in consumer behavior….

Failure Analysis/Change Strategy

While there is no guarantee of the success of a business, there are indicators that can be learned from analyzing organizations that have failed to those that succeed. In this paper, we compare two organizations, Blockbuster Video and Netflix that exemplify effects of leadership, vision, strategy and planning, and the importance of customer satisfaction that influence the success or failure of a business. Mission, Vision, and Objectives The mission, vision, and values statement defines an organization’s brand, culture, and customer experience. Blockbuster was founded by David Cook in 1985 and quickly went public a year later. In 2004, Blockbuster had up to 60,000 employees and over 9000 stores that provided home movie and video game rental services through video rental…

Netflix Analysis

Summary According to Boogren (2013), the video rental industry has changed in the past decade due to the development of IT technology. Customers have more opportunities to choose different ways to catch the TV programs, movies or shows if they want, it could be from a traditional way like brick-and-mortar stores such as Blockbuster, an online service provider such as Netflix, or a modern channel like TV cable companies. Consider of all, this paper will be separate to the following parts: Implementation of Porter’s five forces in U.S video rental industry; Implementation of Porter’s Value Chains in Netflix; IT techniques and applications applied in Netflix; Netflix’s Strengths and Problems; Recommendation and conclusion. Implementation of Porter’s Five Forces in U.S Video…

Streaming Media and Netflix

Netflix’s main issue is they face increased market competition from new entrants into their industry. In addition, Netflix suffers poor relationships with suppliers, which interferes with their ability to meet market demands leading to increased costs and the need to increase prices. This affects Netflix’s ability to increase market share, and maintaining core values, resulting in declining subscribership, and declining margins. ANALYSIS COMPANY ORIGINS. Thorough analysis of Netflix begins with a discussion of the companies origins. Netflix was founded by Reed Hasting (CEO) and Marc Randolph in 1997 in Scotts Valley, California, with main headquarters now located in Los Gatos, California. The original business model was as an internet TV company providing online streaming and DVD/Blu Ray rentals shipped direct to…

Major Shifts in Netflix Strategy

Compare Blockbuster’s and Netflix’s profit models and value proposition prior to the establishment of Blockbuster online: Blockbuster’s Value Proposition and Profit Models: • By establishing over 5000 locations to represent “70% of the U. S. population by a 10 minute drive,” Blockbuster’s value proposition is its convenience by geographic location. The physical convenience as well as established brand name made the Blockbuster experience attractive to potential movie rental customers. • Their profit models were based highly off of their utilization of shelf space. Most prominent shelf space would be dedicated to the newest releases. • Another part of Blockbuster’s profit model was to maximize the number of days a video was rented. This financial aspect of the profit model allowed more…

Netflix Case Analysis

Netflix was the first company to create an online DVD movie rental service. The service has created a new ‘movie’ market niche which has secured them a competitive ‘first-mover’ advantage in this new ‘high-tech’ venture. The popularity of the service has sparked the interest of market competitor Blockbuster who may become a growing threat to Netflix should they enter the online movie rental market (Perreault, 2004). Netflix was founded by Reed Hastings, Netflix was incorporated on August 29, 1997 and began operations on April 14, 1998. Netflix began operations with an online version of a more traditional pay-per-rental model which included financial penalties for late returns (US$4 per rental plus US$2 in postage). It did not introduce the monthly subscription…

Case Study: NetFlix.com, Inc

SUMMARY: NetFlix.com, the world’s largest online DVD rental company, was founded by Reed Hastings and Marc Randolph in 1997, and is headquartered in Los Gatos, California. The company started its online DVD rental business by launching Netflix.com, offering pay-per-DVD rental services by delivering DVDs via mail. As the company prospered during late 1999, Netflix replaced its pay-per-DVD revenue model with a fixed monthly fee system that allowed customers to rent up to 4 DVDs per month with no due dates or late fees. In February 2000, it launched a new plan, where, with a monthly fee of $19.95 instead of its previous $15.95, subscribers were able to have up to 4 DVDs in their possession at one time. The website…

Netflix’s business model

Analysis part Question 1 In its competition with Netflix, where did Blockbuster go wrong? How was the use of customer data a key differentiator? How might Blockbuster have better positioned itself against Netflix? Answer 3 things that Blockbuster goes wrong are: 1. Slow & Inadequate Response “No Late Fees” program was misleading “Total Access” program was not well integrated – customers had to maintain separate accounts for the Web-based system and the store. 2. Structural Issues Stores were franchise-based and Web site was maintained by corporate Capex requirements for starting a separate Web-based logistics system to deliver DVDs by mail 3. Lack of Information Systems Lack of knowledge about its customers’ preferences and behaviors Lack of an appropriate CRM system…

Netflix Business Model Analysis

Netflix is an online subscription-based DVD rental service that promises to connect their customers to the movies and television shows they love through means of sending discs through the mail or streaming them directly via the internet. For only $7.99 per month, Netflix offers their customers unlimited access to their massive video library (>70,000 titles as of year-end 2006) and is able to deliver DVD’s by mail to over 90% of their nearly 7 million subscribers in only a single business day. There are many factors that go into how Netflix is able to generate profit with this business model. First and foremost, Netflix uses a subscription-based revenue model. This came about after adopting a more emergent business strategy to…

Netflix Case Study

Company Overview The idea behind Netflix, the most popular provider of online and by-mail rental services, came from an unsatisfied, embarrassed customer. Reed Hastings, founder and current CEO of Netflix, was charged 40$ as a late fee because he returned the movie Appolo13 six weeks late (Zarafshar, 2013). This made him think creatively about an idea to transform the movie rental model into a more innovative business. In 1997, Hastings and Randolph started Netflix which was a DVD rental-by-mail business with no subscriptions. Later in 1999, and as a step further towards developing the business, Hastings launched the subscription-based business model which was based only on renting DVDs by mail with multiple plans dependent on the number of titles at…