“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”
Nestlé is the largest food and beverage company in the world. The group’s products include beverages, milk based products, ice creams, prepared dishes, and pharmaceutical products. Nestlé primarily operates in Europe, the Americas, Asia, Oceania and Africa. The group is headquartered in Vevey, Switzerland and employs 283,000 people.
Nestle SWOT Analysis Strengths, Weaknesses, Opportunities and Threats (SWOT) Location of Factor
TYPE OF FACTOR
Favorable Internal Strengths Unfavorable Weaknesses Ability to leverage
Increasing strong brand name to instances of product generate sales recalls hampering Ability to customize brand equity products to the local market conditions
Strong global operations with diversified revenue base
Research and development capabilities