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NBA Case Study Essay

1- NBA

Referee Tim Donaghy is involved in betting on games he officiated. He is involved in setting the score of the NBA 2002 final by extending the games series to seven games. This betting scandal affected the NBA in many ways; the customers and fans of this sport felt betrayed by the referee and the NBA management. The image of the NBA went down in its fans eyes and watchers lost their trust in the game. Fans, from now on will interfere in every questionable decision from the referee maybe has he personal profit for its outcome.

NBA had a trustworthy image but unfortunately lost it. First of all NBA management should sue the referee involved and investigate with other referees to make sure that Tim was the only one involved in this scandal. Second, the NBA management should check the backgrounds of the old and new referees to see if they had any gambling history. Third, the NBA management should create a live and computed referee selection for every game; for example, a number of 40 trustworthy referee shows up to the game, 3 of them are selected by the computer to run the game, this way we reduce the chance of having a score previously settled by a referee.

Fourth, NBA should include in her referee’s contract that any kind of game betting and gambling is forbidden. As for the press, the NBA management should focus on the fact that this scandal was made by a single referee and the other referees are clean, and that referees that get into this kind of gambling will be sued. They should also promote the new decisions made like checking referees backgrounds and the new system of picking a referee to the public. This way they will get their trustworthy image back.

-NFL

Michael Vick was an NFL player in the Atlanta Falcons team, he was charged with running dog fighting games on his own property. Almost every person sees this act as cruel and inhumane. The Atlanta falcons’ management has 2 options; if they are going to keep Vick in the team they will be criticized by fans and press. This will affect the team’s image negatively in the eyes of its customers and fans. If the management decides to suspend Vick this way they will be punishing him for his cruelty and avoiding critics even though they are risking to lose lots of games, this is the only way to sustain the image of the team.

-Major league baseball

Lying to a grand jury and using steroids are the charges that Barry Bonds faced during his career. Barry Bond tried to show himself as a hero by breaking house run records while using steroids. He tried to do something he cannot do without the use of steroids; then he is involved in trying to trick baseball fans in general. The league should suspend Barry bonds from his team. They should also work on not letting this happen again by making players have more tests to see if they are taking steroids, they should also make sure of the background of each player; maybe he used to have addiction problems.

2- Many teams, leagues and players faced the same problem of negative publicity, in fact all teams faced somewhere in time this problem. The easiest way to get out of it is to blame a single player or manger and to show it to the Medias, this is how we might get the team a little out of the problem site. Then the team should focus on showing the integrity of the team as a whole. They should also work on not letting happen the mistake a second time because if it happens it will certainly hit the image of the team and will get it out of the market.

3- A professional sports player can easily build a positive image; first, he should get away from all kinds of steroids, gambling and illegal activities. Second he should try to get an image that falls in the team’s bigger image, so he will attract the team’s fans. Third he should be involved in society work or in some social organization to communicate to his fans his other side by showing himself as a carrying father or a Greenpeace member, a donor for social communities as the red cross or orphan centers; this way he will attract more fans and he will be more loved and appreciated by the society.


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