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My Life Alert Bracelet Essay

My Life Alert Bracelet will use many distribution channels to benefit the company success, and use strategies to help promote its product. My Life Alert Bracelet will take advantage of the special promotion provided by our company. We will establish an email database, so we can send customers our special coupons and invite them for the perfect sale events that we offer for that season. We can also attach our coupons to the customer’s receipts to allow future saving on their purchases. Therefore we will be using different advertisements to get our name out to all of the community near and far off. Our goal will be to display the product we offer.

Another technique will be to advertise our low coast products to the local community and surrounding areas, by using the free publication aids to attract the attention of the viewers and other vendors that would like to purchase these alert bracelets for their own personal or business uses. Our company plans is to utilize local newspapers advertisements, and making sure we meet with inquiring customers so they will help get the word out through word of mouth from experience. Last but not least we will post flyers out in the local business and the community for the target market.

My Life Alert Bracelet will have to persuade the potential audience that they want and need our bracelet for the safety of their family or friends. In the process of being successful with our advertisement can create and also nurture a sense of I want and I need this less expense product to benefit the safety of their family member.

The best way our company can measure the effectiveness from our advertisement will be to see how many consumers was aware of our product and the service we offers, meanwhile making contact with the company to purchase our product. After the publicity has simmered down, our company will then compare our current data with our past data in a quarterly session to evaluate our positive success or our negative success of our company.

Never the less many people are interested in staying and being more healthier, therefore many people are looking to use the My Life Alert Bracelet to properly identify their medical concerns in the event of an accident or any medical emergency. The M.L.A.B. will help the medical staff or medical personnel to assist you in a timely manner.

The promotion strategies that will be utilized in our company will be as follow:

1.Sale Promotion will be one of the methods used to help out with our company promotion strategy. Sale promotion is commonly used for the increase in a sale for a short period.

2. Public Relation it will help develop a positive relationship with the media/media. this will hopefully help the company to handle all negative attention while remaining professional with a successfully mind frame.

3. Personal Selling offering face to face one on one sale to our customers, giving them the best quality sales. 4. Direct Mail this is personalizing the mail by putting the name of the target audience you are trying to reach out too. This will directed to a particular person in hope to increase sales.

5. Sponsorship this is networking in giving another organization the permission to list our product or use our logos. By using this method normally have high profiles that are seen by a large audience.

6. Introduction is when the new company is trying to get the word out that they are in the market we can utilize the push/pull strategies to help push the product towards the introduction stage called the lifecycle.

7. Growth after the M.L.A.B. product line has grown and the target market are happy to accept the lifecycle. We offer true loyalty to our value custom.

8. Maturity at this point our company will take full responsibility to encourage the target audience to purchase our product to benefit a life saving experience. This market research is done to indentify the main goal in purchasing this line of product. The M.L.A.B. main purpose is to help your family member in a time of a serious situation that is not caused intentionally. The alert bracelet will alert the medical staff if your love one wonder off or become ill, it will alarm the emergency hotline, and the emergency staff will place a call to the medical official which will alert the family member of the person condition. This bracelet will alert the medical staff of any medical condition you may have, and any allergic reaction you have or had at one time. The M.L.A.B. is sold at a low price making it affordable for person with insurance or non-insurance persons. We have booths set up at the local Mall or you can stop by the main building to make your purchase.

The consumer today has become very demanding. They want high quality products as well as high quality customer service. Delivering value customer service is very important to our company. When there is poor customer service it may bring the value of our company down. The customer are not satisfied, and may bring a gap between the two of us because they might be thinking what should be done, and my company thinking how it should be done causing a dissatisfaction in the mist. When having customer’s complaints that we were not ready to handle at that time can make the customers seek other companies for their service. Our goal is to keep the customers happy at all times, the customers are the main focus because if they are happy then for profit will be greater. In saying that we look forward in customers satisfaction and we make sure we do our best in presenting quality customer service to maintain a quality profits.


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