The industry that has been chosen for this report id the fast moving consumer goods (FMCG) industry in which the household and personal products have been chosen. The three companies that have been chosen for the analysis are Unilever, Procter & Gamble and Johnson & Johnson. The purpose of the report is to identify the best company out of the three based on various factors which includes the financial factors and other management variables. Unilever was established in 1930 by a British soap maker Lever Brothers and a Dutch Margarine Producer who was Margarine Unie. The company today has around 160 brands around the world in 12 categories and is providing various home care products to people around the world….