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Mountain Dew Essay Topics & Paper Examples

Mountain Dew Case Study

Mountain Dew Mountain Dew’s unique way of connecting to the younger generation through extreme sports has become a grand success, consequently many companies are coming up with similar advertisement base Recent threats to Carbonated Soft Drinks in recent years by highly caffeinated and sports drinks have affected their sales. The company advertisement has focus on the young generation and thus quickly rose as Coke’s loyal opposition. They have advertisements harnessing ideas of current generation as well as advertisement promoted by celebrities. All of this pushed their sales up. The Dew Campaign effectiveness: The Do the Dew Campaign has always been about excitement and energy and was successful since the beginning, 1992. The main focus has always been on the cultural…