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Motorola Essay Topics & Paper Examples

Company – BlackBerry mobiles

BCG matrix is a portfolio planning model, which is used to determine position of the product in the product portfolio of the company. Under this model, company divides its business units into four categories on the basis of combinations of market growth and market share comparative to the leading opponent. This model helps the management to analyze the future growth of different business units. We can take the example of BlackBerry mobiles. It is the Canadian telecommunication and wireless equipment company best known to the general public as the developer of the BlackBerry brand of smart phones and tablets. At one point of time, BlackBerry mobiles were considered as best mobiles in the market. They use to give direct competition…

Articulating and Communicating

1. How effective was Ko in defining and framing a vision for Motorola Penang? In what ways were her efforts similar to and different from the example of Charles Schwab citied earlier? * How did Ko resolve the dilemma of where visions come from? Where did she find her vision? Ko wants to her team both defining and framing a vision, because that will embrace visions best and see with their own eyes. Ko struggled with the most effective way of making her vision a reality. She engaged many of her top team in discussions about the challenges of the future of the facility. She had many specific and concrete ideas but didn’t want to seem to be imposing them…

Cell Phones: How Have They Changed Us Socially

Cell phones have been called “one of the most technologically persuasive influences” over recent decades (Addo 2013). No matter where one looks, he or she can see people using their phones in one way or another. The cell phone has become an essential communication tool that is being used worldwide. According to Pew Research, “cell phones are now being used by 91% of adults in 2013” (Brenner 2013). The research also states that “56% of American adults have smartphones.” Pew Research even conducted a survey which indicates that “youth ages 12-17 put their cell phone adoption at 78% (and 37% of all teens have a smartphone)” (Brenner 2013). It is hard to imagine our lives without cell phones, but it…

The Influence of Mobile Technology on Indian Youth

ABSTRACT Over the last decade, the usage of mobile phones has increased incessantly. This revolution has been a result of a multitude of factors. The patterns of usage of this technology are varied between the two genders, namely: males and females. Also, the effects of using this technology for its varied purposes are many, some being negative, while others being positive. As advanced mobile technology becomes more widespread, the impacts on professional environments and on the personal lives of individual users continue to increase. The research was conducted over a month and online surveys were conducted all over the country. The research findings were not astonishing but rather stereotypical with statistics proving that women have higher consumption patterns of mobile…

Uses of mobile phone

Mobile phones are used for a variety of purposes, including keeping in touch with family members, conducting business, and having access to a telephone in the event of an emergency. Some people carry more than one cell phone for different purposes, such as for business and personal use. Multiple SIM cards may also be used to take advantage of the benefits of different calling plans—a particular plan might provide cheaper local calls, long-distance calls, international calls, or roaming. The mobile phone has also been used in a variety of diverse contexts in society, for example: A study by Motorola found that one in ten cell phone subscribers have a second phone that often is kept secret from other family members….

Push and pull strategy of Motorola

Push Examples of companies are a) For example, Motorola use a push strategy to make arrangements with large mobile phone providers, such as Sprint, Verizon and AT&T, who can advertise phones directly to consumers. Businesses can promote products to wholesalers and vendors through trade shows, contacting local retailers and providing attractive packaging and point of sale displays to convince consumers to buy. b) Second is Nokia, Nokia promote their products via retailers such as Carphone Warehouse. Personal selling and trade promotions are often the most effective promotional tools for companies like Nokia. For example, Nokia offering subsidies on the handsets to encourage retailers to sell higher volumes. Pros: 1. To develop this kind of positioning, all one has to do…