Haven't found the Essay You Want?
GET YOUR CUSTOM ESSAY SAMPLE
For Only $12.90/page

Motorcycle Essay Topics & Paper Examples

Two Wheeler and Four Wheeler

Increasing Craze For Two Wheelers Amongst The Youth By: Azharuddin shahMotorcycles and bikes have become a necessity and also a style statement for the young generation now. While planning to buy a two wheeler, the more elderly people usually go for scooters which are much lighter than a motorcycle or a bike. But the youth of today are more lured towards the bikes and prefer buying bikes to scooters. To keep up with the needs and demands of this ever increasing craze for bikes, the bikes manufacturer is constantly launching new bikes to lure the youth. Two wheelers can be divided into two broad categories scooters and motorbikes. Though they both are two wheelers, yet they are very different from…

Indian Motorcycles: America’s First Motorcycle

The specific purpose of this presentation is to inform the audience and give a brief insight into the history of the Indian Motorcycle Company. The desired outcome of this presentation is to give a sense of understanding to the audience with regards to Indian Motorcycles. 1. Introduction Indian Motorcycles – An exquisitely designed machine, a thrilling history and a wellknown rivalry with its competition Harley Davidson, makes the Indian Motorcycle a legend in its own time. The history of the Indian Motorcycle dates back to the turn of the 20th century. They have taken our troops into two World Wars and have set land speed records, one of which still stands today. a. America’s love for the motorcycle began in…

Ducati Solution

Issues/Challenges Today, Ducati is one of the most successful motorcycle companies in the world with a dramatic profit growth since 1996. Before its huge success, Ducati was one step away from facing bankruptcy. Ducati managed to overcome such an obstacle through strong innovation and culture. Today, Ducati is faced with another challenge that may bring fortune to the company if successfully managed. Ducati set a new goal, which is to sustain the explosive double-digit profit growth in the next decade and eventually reach Harley Davison’s profit level. Ducati is considering attacking Harley Davidson by entering the cruiser market, which is Harley Davidson’s niche product and also a very profitable market segment in the industry. To do this, Ducati must invest…

BRAAAP Company

Introduction The Braaap motorcycle brand was established in 2008 by Brad Smith. Brad began with a vision to supply motorbikes which would making motorcycling more fun and accessible for people. The plan from the start was to build a motorcycle that would compete with custom built American race bikes, but be affordable for people that wish to have a go at this sport. It took a lot of visits to different manufacturers before they found one that believed in his vision. Since then it has been onwards and upwards for the Braaap brand, they have their own concept stores in Tasmania and Victoria, and franchise opportunities throughout Australia and the rest of the world. Braaap are also one of the…

Case- Harley-Davidson-Strength & Weaknesses

CASE ASSIGNMENT To complete Module 3 Case Assignment, please read the information in the background material, look for more information (from previous modules and library resources), and then write a 4- to 5-page report answering the following questions: What are H-D’s top two or three strengths for moving forward in the competitive motorcycle manufacturing and sales environment? Describe what you consider to be two or three of the weaknesses that are likely to have the greatest impact, and what H-D is doing (or should be doing) to overcome these weaknesses. Wrap up by overviewing the more salient points of your entire SWOT analysis (from your Module 3 and 4 Case Assignments) and give your impressions in relation to whether you…

Harley-Davidson Marketing Strategies

In 1903, 21-year old William S. Harley and 20-year old Arthur Davidson the first production Harley-Davidson motorcycle that was hand-built in a small garage in Milwaukee. Today, Harley-Davidson, Inc. employs more than 8,200 people and has 1,110 dealership worldwide. Its corporate headquarters are still located in Milwaukee, Wisconsin. The domestic production facilities are in the Milwaukee area, East Troy and Tomahawk, Wisconsin; York, Pennsylvania; and Kansas City, Missouri. Design, customer focus and sales have placed this company is in a very unique and desirable marketing situation. Design is critical to the continued success of this company. For some companies, the word design may bring thoughts of sweeping changes and new model lines. However, for the design team at Harley-Davidson, it…

Harley Davidson

Identification of Harley-Davidson’s strategy and its rationale explaining its resources and capabilities. After that i compare these to those of Honda. Wfat does my analysis imply for Harley’s potential to establish cost and differentiation advantage over Honda. Knowing that, what threats does Harley face? And then how Harley can sustain and enhance its competitive advantage? Question 1: Identify Harley-Davidson’s strategy and explain its rationale. The fundamentals of the Harley-Davidson business strategy turn around three main points: The products, the relationship between the company and consumers, and the distribution network. First of all, before I explain these three policies, we can try to see what was the problem that Harley-Davidson had to solve, and why it needed a real strategy to…

Product Offering

BMW, the Ultimate Driving Machine, is developed from an independent company. This company was able to focus on turning great ideas into great cars. The company exhibits one of the most recognizable logos in the world, the blue and white BMW insignia which is known as the Roundel. This emblem depicts motion as it portrays the movement of an airplane propeller against a clear blue Bavarian sky. One of the most visible BMW design elements is the twin-kidney grill, introduced in 1933, the distinctive shape of the kidneys first emerged from an effort to reduce aerodynamic drag. BMW is manufactured in the Leipzig Plant in Germany, which has been called one of the ten most important buildings of the 21st…

SYM Company Profile

MITSUKOSHI MOTORS PHILS., INC. (MMPI) was established in 1998. Prior to the entry of MMPI in the motorcycle industry, the market was dominated by Japanese brands. It was Mitsukoshi MMPI who pioneered the introduction of Chinese Taiwanese motorcycles in the Philippine market. In November of 1999, Mitsukoshi began its business ties with Sanyang Industry Co. Ltd. of Taiwan (SYM). SYM isa household motorcycle brand in Taiwan where it grewits popularity through its Jet model. In November 1999, MMPI began its business ties with one of Taiwan’s leading motorcycle brands, Sanyang Industry Co (SYM). MMPI successfully penetrated the Philippine market through the popularity of SYM’s JET and Shark scooter models. As MMPI’s market share continues to expand, MMPI made business ties…

Harley Davidson

1. Strong brand image. Over 110 years, Harley-Davidson have created strong brand image in the world. It is not only because of the high quality and performance motorcycles that provides great riding experience, but also due to the special life style that it brings to its customers. It also keeps sponsor and hold national and local rallies and activities to enhance its influence. 2. Innovation. The development of Harley-Davidson is also the development of innovation. In order to keep the competitiveness, Harley-Davidson focuses on innovation of product (high performance engine and transmission, customized product), manufacturing (MAN program and SOC 3system), management (companywide employee involvement program and quality circles program), and Marketing (Harley Owner Group and SuperRide). 3. Customer Loyalty and…

Motorcycle industry in Thailand

Executive Summary Thai motorcycle industry entered in Thailand since 1964. There are four main players in this industry including Honda, Yamaha, Kawasaki, and Suzuki. Even there are not much competitors but the competition among them are fierce. Thai market for motorcycle is in maturity stage. This makes the players have to use strong strategies to possess market share. The dominant player in this industry is Honda For customer analysis, among four leader players they quite focus customer similar group. It might be because nature of product is suitable to certain group of people. However, they try to differentiate by focus niche group with new lifestyle. The common target group is teenager to working age. This result in the way they…

Ducati Case Analysis

Executive Summary As of year 2000, global motorcycle market is dominated by a handful of players. Japanese manufacturers such as Honda, Yamaha, and Kawasaki are low cost players while Harley and Ducati are in the high end of the spectrum and have been able to successfully establish themselves as a premium brand. Harley dominates the cruiser motorbike segment and is a really strong player in the US, where it has a big fan following and loyal customer base. However Ducati has been struggling to increase market share and reach to Harley’s level of profit margin that is highest in industry. Ducati is self discovering itself with Minoli to target right customer segments, retaining its core competencies and establishing its brand…