Haven't found the Essay You Want?
For Only $12.90/page

MooBella Case Study Essay

1. What categories of costs would you expect to see in a list of MooBella start-up costs?

The categories of costs I would expect to see in a list of MooBella start-up costs are:
– Owner’s salary
– Employee wages and benefits
– Computers, internet, telephone, and other technology
– Promotion, advertising, web site hosting
– Professional services

– Insurance
– Debt service
– Taxes
– Maintenance
– Legal/accounting fees
– Supplies

2. It took nearly 20 years from idea to market for MooBella. Clearly, it had a long development and start-up period. Reflect on the emotional and other nonmonetary factors that were likely involved for Bruce Ginsberg.

MooBella was a seemingly simple concept that was technically complex and cost nearly $85 million in investment capital. Ginsberg was faced with many challenges with the research, development and start-up processes. The machines themselves were very costly, costing approximately $40,000 per machine, and it took 5 years to develop the computer portion alone.

3. What was the mix of funds used by MooBella to get started?

Some of the start-up funding included:
– Saturn Asset Management–$25 million in equity (2000-2005)
– Inventages (Swiss venture firm)–$15 million in 2007 and $18 million in 2009
– Bruce Ginsberg–$1 million
– W Health LP–$9 million (November 2010)
– Debt–$17.5 million in high-interest loans and convertible notes

4. What are the start-up costs that you would expect to encounter if you were a company that purchased a MooBella machine?

I would expect the cost of buying the machine itself, the supplies for the ice cream the machine dispenses, taxes, maintenance, if I buy multiple machines for different locations and hire people to refill and maintain them then employee wages, and debt if I cannot pay out of pocket.

Essay Topics:

Sorry, but copying text is forbidden on this website. If you need this or any other sample, we can send it to you via email. Please, specify your valid email address

We can't stand spam as much as you do No, thanks. I prefer suffering on my own