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Mission & Vision Essay

Statement is a brief description of the higher goals of an organization. It’s purpose is to improve the cohesion and coherence of an organization.


1) Wal-Mart Stores: To help people save money so they can live better.

2) Metro: To bring together people and products in all corners of the globe.

3) Tesco: To create value for our customers to earn their lifetime loyalty.

4) Gazprom: To ensure an efficient and balanced gas supply to consumers in the Russian Federation and full l its long-term contracts on gas export at a high level of reliability.

5) EDF: To bring sustainable energy solutions home to everyone.

6) Daimler: To produce cars and trucks that people will want to buy, will enjoy driving and will want to buy again.

7) Honda: To seek technology that helps realize true peace and hapiness on earth.

8) Google: To organize the world’s information and make it universally accessible and useful.


A Vision Statement outlines what the organization wants to be, or how it wants the world in which it operates to be. It concentrates on the future.


1. Wal-Mart Stores: To become the worldwide leader in retailing.

2. Metro: To innovate through cooperation.

3. Sony: To have the world look to Sony for comprehensive entertainment.

4. Samsung: To lead the digital convergence movement.

5. BMW: To be the most successful premium manufacturer in the industry.

6. IBM: To be first-and-foremost on any new enterprise data centre migration shortlist.

7. Deutsche Post: To remain Die Post fur Deutschland as well as the logistics company for the world.

8. Starbucks: To inspire and nurture the human spirit {one person, one cup, and one neighborhood at a time.

9. Nike: To bring inspiration and innovation to every athlete in the world. If you have a body, you are an athlete.

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