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Coca-cola evaluation strategy

Title page: Coca-Cola Company Introduction: The Coca-Cola Company is truly global, and its main product is recognized and consumed worldwide. The Company organizes and structures itself in a way that reflects that fact. At the same time, the Company looks to meet the particular needs of regional markets sensitively and its structure also needs to reflect that fact. This Case Study illustrates the way in which the Company has built an organizational structure that is robust and yet also flexible enough to meet these particular requirements. The Coca-Cola Company is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, the world’s most valuable brand, our Company’s portfolio features 16 billion dollar…