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Mestiza Whitening Soap Essay

Whitening Soap have the distinct smell and have usually and orange color. Papaya also contains enzyme that will give our skin more refreshing. Papaya soap contains three main ingredients; papaya extract, papaya juice, and pulp. The three ingredients will be combine during the soap manufacturing.

Vitamins C and A are highly concentrated in most papaya fruits, along with beta carotene and an enzyme called papain, an enzyme that helps digest proteins. The vitamins in papaya are often nourishing for the skin, especially for those with blemishes and scars. The antioxidants in these vitamins purportedly helps wash away dead and dry skin cells very quickly, promoting the growth of new, healthy skin. This quick turnover of skin growth typically helps fade scars, heal blemishes, and helps scabbed-over wounds become soft and pliable again more quickly.

The papain enzyme helps the vitamins in the papaya soap to do their work, in addition to performing several functions of its own. Papaya also helps to keep the skin soft, pliable, and new-looking, making it a popular facial soap. Its exfoliating properties promote smooth skin and may help remove uneven coloring and dark spots over time. Some manufacturers advertise very fast spot correction with papaya soap, but papaya alone will not usually remove spots quickly. Several months of using the soap may show results in this area. Those with food allergies should read labels closely to make sure they won’t have an adverse reaction to their chosen soap.

Core benefit of the product:

1. Fade scars and black stain
Papaya Soap can get rid of scars as Papaya soap contains Papain which will removes sore and injured skin. Papaya soap can also be used to eliminate black spots of the skin, to fade scars, stimulate the formation of new skin cells and it should constant use until the skin return to normal. 2. Overcome the problem of acne

Acne arises usually caused by cell exfoliation of dead skin cells that clog the pores of the skin. This resulted in the formation of dead skin cells and when met with excessive oil production will cause instances of causes acne. Therefore, Papaya soap act effectively to peel the dead skin cells so that acne will not popup, and at the same time it will remove the scars of acne overtime.

3. Whitening and Skin Whitening

Equipped with Cocoa extract to soften new skin cells, soap also contains papaya enzyme papain to regenerate new skin cells. With regular application, your skin will become bright, white, and stain-free.

Picture of Location

The location of the business is in 1570 Dela Paz Bldg. Dapitan St. Sampaloc, Manila Measurement
As we know there’s a lot of Papaya soap that have been produce in market now days such as Likas Papaya Soap, Silka Papaya soap, Royale Beauty Kojic Papaya Soap and ect. So for our Papaya soap brand name, we choose to use MESTISA (whitening soap). We choose this name because as we can see after using this Papaya Soap we can see the differences after using it. Rough skin, flake skin, oily skin and so on can become smooth, fresh and the oily skin will be decrease after using this papaya soap. So that’s why we choose Pure White and it is also shows the consumers about the naturality if they used our product.

Price List
Small- P600
Big- P800
Logo
Front view:

Back view:

This example of our product packaging. In front of our soap box as we can see there’s our product name Mestiza, which picture of girl and Papaya fruit which mean, if we use this soap then our skin will be look more white and become natural like the girl in the picture and the green circle and the star mean is made by 100% papaya fruit. We also choose the orange color because it is show the originality of the papaya fruit. On the top of the packaging the sentence is explaining briefly about our product. “Bathing your skin with a new young beauty MESTIZA (whitening soap). It is made to gently cleanse and deeply nourish your skin, leaving it soft, smooth and refreshed. 100% derived from the papaya fruit extracts that help to whiten skin and smoothens for all kind’s of skin. ” On back of this box customer can see the ingredients of our product. The ingredient of our product is Coconut Nucifera, RicinusCommunis, Oil, Sodium Hydroxide, Glycerin and another substances that have been allowed.

How to use this soap: lather in the palm of our hand. Apply on wet face and gently massage, concentrating on forehead, nose and chin. Avoid eye contour areas, in case of contact with the eyes, rinse immediately. Suitable for daily usage. You can use it for shower and face, massage your body 2-3 minute then wash it with water.

And as we see there’s “Halal” logo, this product can be used for any people (can be used whether muslim and non-muslim). We also put our company logo there which the blue circle means that our product will be sell around the world and the good sign is customer will satisfied and will not disappointed about our product.

Benefit of this product

1. Papaya Soap for Dark Spots and Skin Whitening

As we know, papaya soap is quite famous because of its can make our skin lightening. Using these papaya soap, dark spots will disappear in just a few weeks. It can minimize the body’s production of melanin which is the main cause of the darkening of our skin. Papaya soap not only lighten your skin’s complexion but more importantly is evens it out so that you don’t have dark areas in your face, dark underarms or elbows and minimize the discoloration caused by scars.

2. Papaya Soap for Acne and Skin Exfoliation

As you use papaya soap, the papaya enzyme that’s a natural substance found in the papaya fruit, promotes the removal of dead skin. Dean skin can dry up your skin leaving it itchy and rough. Skin exfoliation is also important so that no other elements like dirt and dust particles are trapped in your skin which can cause pimples and blackheads. Through daily use of papaya soap, Acne and scars will be minimized and you’ll exfoliate your skin making it softer, whiter and pimple free.

3. Leaves your Skin Healthy and Smooth

One of the signs of an unhealthy skin is dryness. If you are scratching often or have noticed cracked on skin patches, then you may already have dry skin. Papaya soap is one of the more effective treatments to dry skin as it rejuvenates the skin.

4. Papaya Soap Heals Acne and Pimple Scars

Since Papaya soap mainly flake the skin, it can unclog pores that have been backed up by dead skin cells and over production of sebum, the natural oil that our skin secretes. Pimples appear when dead skin and sebum are not immediately washed away. This is why, we should regular use of papaya soap, acne can be avoided and you can prevent any breakouts of those embarrassing rashes and pimples.

5. Relieves Pain from Insect Bites

A fact about the papaya enzyme is that it can breakdown proteins and the toxins left by an insect bite. Rinsing and washing a bug bite and stings with papaya soap and water can relieve the pain and itching. This can be a very welcome idea especially if medical creams are unavailable. Variety of the product line

1. Shapes

We just make our product into rectangle shape. This is because if we make it like that it will be easy to hold and can be divides by for easy use if needed, depending on customer convenience.

2. Color

We used orange as our primary color for our product because it will shows the originality of product that it has been made of 100% from the fruit itself. Plus, we also make it orange to make sure customers are not confused. If we make our soap from papaya, we should try to make the product exactly the same color as the fruit, otherwise the customers will not even bother buying it.

3. Scent and Flavor

The scent and flavors of course, we used the papaya’s natural ingredient to make our soap, not only for facial use but at the same time for aromatherapy. The customers will feel relax and refresh after each use of our product.

Target market/customer for the cosmetic product

Our target market is men and women between 18-30 who are still students or recent graduate. They are most likely the target group who really wanted to care of their appearance. They are energetic, like going out with their friends and wanted to look elegant in the public. We also focus on a woman who already married with an age between 30-50. Even though they are married, they really wanted to look beautiful for their husband. Young men and women who are still a student are really focused on studying and most of them do not have at least a part-time job.

They rely on their parents to send them money. Their budget is limited for food and some other expenses to cover up. Rather than purchase an expensive cosmetics products, they probably turn to some cheap products that have the same effect. Lastly, we also focus on customers who have severe acne problem. People with acne problem tend to avoid going out in the public because there are too ashamed of their appearance. Sometime commercial product does not work at all and some branded goods are expensive.

The marketing mix/4P application

1. Product

Our traditional cosmetics focus on customers who wanted their facial skin to be free of black spot and look radiant. They do not need to spend their money on some expensive facial whitening product. Nowadays, women are not the only one who worried about appearances, even men wanted to be beautiful for their own image. In order to meet customer’s expectation, we introduced product that gives them the same effect as other expensive cosmetic products in form of a soap that is easy to use with just a cheap price.

2. Price

The suggested retail price of P60.00 each which is the cheapest whitening product in market yet. Those who cannot afford to purchase an expensive cosmetic product, the customers can turn to this product as an alternative for their facial problems.

3. Promotion

The promotion aspect for this product only apply to advertising, we make advertisement using internet, poster sites and newspapers. Other promotional methods include sales promotions, direct mail, and demonstration. In overseeing the product’s success, we will offer a special promotion for the products before integrating it into normal inventory.

4. Place

Our products will be most likely to be sold in place where other cosmetics products are sold, but we will also put the product in a supermarket of grocery store. This way the customer would not have the problem to buy the product because it is easy to find. Most of facial product or cosmetics product have the same purpose, and that is to be used by customers and gain profit from it. The companies or certain organization claiming that their product is better that the others and vice versa.

At the end of the day, customers are the only people who will decide which product is better. Customers nowadays like cosmetics product that will show the result faster. So, it will be natural that the customers will try to avail variety among the different brands, which is the reason why different brands or products give discounts and launch new stuff. Brand Decision process depends on economic view such that if a buyer knew about any cosmetic products in less price and more benefits then definitely he or she will consume it, therefore our product offer more benefits in reasonable price for consumer to make a favorable decision.

Consumers search for goods that fulfill their needs and enrich their lives. Our products go beyond delivery of a commodity or service; they pursue the development of a long term profitable relationship with their customers.Customers will buy our product mainly because of three factors fragrance, package and ingredients. Computation (Income Statement)

Reference
1. http://www.stylecraze.com/articles/benefits-of-papaya-for-skin-and-hair/ 2. http://www.sabunpepaya.net/
3. http://khasiatdaunpepaya.blogspot.com/2013/05/manfaat-sabun-pepaya-untuk-kecantikan.html 4. http://www.ehow.com/about_6783990_papaya-soap-skin-whitening.html 5. http://www.livestrong.com/article/230286-what-are-the-benefits-of-papaya-soap/ 6. http://www.info.com/papaya%20soap?cb=63&cmp=2884


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