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Mercedes-Benz Essay Topics & Paper Examples

Smart Car Market Analysis

Executive summary This report is the result of the research about the small car market and how Smart has been operating in it recently via interviews with Smart dealers, a survey and the official website of Smart. The goal of the research was to figure out what could be improved or changed to increase sales and get a bigger market share for Smart. Smarts mission is to become leader in the small car market with the Smart fortwo. In the past there were more types of Smart like the Smart roadster and Smart forfour. After disappointing sales figures, Smart decided to focus on what they became famous for, the small, diverse city car, Smart fortwo. In the past decade the Small…

Target Marketing

Target marketing is one of the best ways to appeal to the wants and needs of a certain group of people. Most marketers know the popular principle “20 percent of buyers consume 80 percent of product volume.” However, the really hard part is to find that 20 percent of buyers that are willing to buy our products and market to them specifically. What makes it hard to find the right target market is the fact that there are many market segments out there. There are demographic segments such as age, gender, income level, race or marital status. Other segments are based on the consumers’ lifestyle information like hobbies, religion, personality and even their life stage. Finding a sustainable, identifiable, accessible…

Bad news letter

Thank you for bringing in your Mercedes-Benz C300. We greatly appreciate that you chose us to tend to your vehicle concerns and we fully agree with you that vehicles of this standard should not be experiencing problems two years after the original purchase. In this regard Nelson Automotive Limited provide our customers with excellent after service for their pre-owned luxury vehicles and offer one year warranty on all vehicle parts. The replacement of vehicle parts for your four year old 2010 model would commence after a period of five years under normal circumstances. However, upon inspection our engineers discovered that the recommended brake fluid as stated in your vehicle manual was not used and as such shortened the life span…

Skoda Case Study

INDUSTRIAL ENGINEERING DEPARTMENT ELECTIVE 1: STRATEGIC MANAGEMENT SUBMITTED BY: ADALID, CHRISTINE JOY M. MARTINEZ, NILO C. JURILLA, GUDIO B. PEŇA, JOHN JONARELL SUBMITTED TO ENGR. RICARDO G. CAPULE JR. Table of Contents SKODA AUTOMOBILE COMPANY INTRODUCTION a. HISTORY In 1895 in Czechoslovakia, two keen cyclists, Vaclav Laurin and Vaclav Klement, designed and produced their own bicycle. Their business became Skoda in 1925.In 1991 Skoda became business partner of Volkswagen because of its reputation for strength.They become the largest car manufacturer in Europe providing an average of more than five million cars a year giving it a 12% share of the world car market. Products: b. MISSION / VISION STATEMENT Mission Skoda Auto mission is to anticipate consumer needs and provide…

Audience Analysis Essay

Audience Analysis The target audience for this rhetorical analysis is my classmates. The audience can not be grouped by age, as there are those who just finished high school as well as people in their forties. The gender of the audience is composed of both men and women of all ages according to the information I found in our introduction to the class. To prepare this rhetoric analysis we will have to read the story and do some research about the author. This information will be presented in our analysis and it will be interesting to see what others have found and how they presented in their analysis. What the audience has in common is that we are all studying…

Success

The definition of success can only be defined by the person defining it. The word success can be taken in several ways. Most learn at a young age that a people have to work hard if they want to be successful, and they spend a big portion of their life striving to become successful. Marketers make people believe that having heaps of money, living in a giant house, driving a 2014 Mercedes Benz, having brand name clothes and the latest technology is what a successful person looks like. For the average person, this is not often the case. Today’s economy and job market makes it difficult for someone without a college education to get a high paying job, and most…

Racial profiling

Imagine driving home from school to go put on your uniform to go to work. You are driving the posted speed limit, obeying all traffic laws, and you car is in perfect working condition. All of a sudden, flashing red and blue lights behind you and you’re being pulled over. The officer treats you as a suspect right off the bat, smothering you with questions concerning what you’re doing, where you’re going; yet never really telling you why you’ve been pulled over. Without any warranted reason the officer wants to search your car. After much hassle you are finally free to go, yet still have no explanation as to why you were pulled over to begin with. Well that happened…