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Media Convergence Worksheet Essay


What is meant by the term media convergence with regard to technology, and how has it affected everyday life? Since I have been going to school I had never heard of the word “convergence” I first learned about this when I enrolled in my Humanity 176 course. Convergence by definition is the exchange of various digital media such as music, radios, pictures. Convergence used in a technical sense is the exchange and sharing of digital media through computers and other mobile devices. Over the years Media has expanded and excelled across the world to bring the people all sorts of media attention and the ability to be able to converge onto there devices allows an assortment of options such as Internet TV whether it is free or on demand, voice telephone options such as Skype and other simple internet services which include Facebook and Windows Live Messenger.

… I believe that our technology has an extreme affect on everyday life, most of us would not know how to function without it, including myself. What is meant by the term media convergence with regard to business, and how has it affected everyday life? Media convergence gives businesses an opportunity to share information regarding any topic within and to others outside of the business like costumers with easy methods. This is really appropriate to meet consumer’s desires for instant and easily practicable and easy to acquire any information from any business. Media convergence regarding to business is used to offer media more professionally or efficiently and in an on demand way. In other words media convergence brings the opportunity to provide information to be acquired when a customer wants to and regarding any topic. Media convergence’s cons embrace less serviceable performance or fewer personnel to reach more people daily. Some elements are acquired from media devices or procedures in order to add on stipulate material.

Thanks to today’s technology, people can receive information regarding any services provided by any business or company. Through sources like the internet, customers can browse and purchase products through websites and other business providers. With this technology it makes it very easy for the customers to be able to find many different products for fair prices on what the business needs. Of course, business convergence also deals with far more than buying and selling from a store front. People are also able to set up their business through their own home via the internet. Business goes hand in hand with technology also, as they are able to advertise through television, radio and internet sites with their ads and commercials. Business convergence has become a big source in today’s media, and will continue to grow with technology as they work together to provide people with better and easier ways to conduct business. What are some of the issues that result from dependency on modern media? Describe at least three issues.

They are things like ethical Issues. We depend on the media to tell us that what we are doing is wrong while we still do what we know is wrong. More and more people who depend on media and need the media is that much closer to being constantly influenced by the media. Our society depends on media and without it we would fall apart. We tend to believe what the media says instead of formulating our own thoughts.With the media the way it is we tend to accept this as part of our lifestyle without question The public also has an insatiable curiosity to know everything, except what the world is really trying to tell us. Another topic of discussion is drugs. Everyday you see ads and commercials and people talking about not doing drugs and we depend on this to teach are kids but in reality we need to learn to teach our kids morals instead of constantly relying on the media.. Commercials that promote alcohol and drinking are abundant on television. While other media shows people doing drugs and getting money from the sale of them.

The media also tends to butt heads between other countries due to mis-information that was released over the media sites. Terroism comes in all forms when it comes to the internet. Some examples are identity theft, hacking into databases, creation of viruses and other deliberate means to destroy or harm personal objectives are all forms of cyber-terrorism. People seem to have an addiction to technology and cling to it as the world would end without it. Dependency of modern media has taken over and does not allow society to function thoroughly as it should. The issues it brings with it outweighs the benefits because it’s mostly used in negative ways instead for good. How does media literacy help with responsible media consumption? The literacy of the Media is out there to challenge people with the understanding the representation of the media, with how it influences our culture.

Media is out there to give the students the ability to read and write and be more competitive in our media culture. It uses an inquiry-based instructional mold that encourages people to ask questions about what they watch, see and read. Media literacy can also aim to enable people to be skillful creators and producers of media messages, both to facilitate an understanding as to the strengths and limitations of each medium, as well as to create independent media. … By transforming the process of media consumption into an active and critical process, people gain greater awareness of the potential for misrepresentation and manipulation (especially through commercials and public relations techniques), and understand the role of mass media and participatory media in constructing views of reality. … Protectionist approaches to media literacy emphasize the need to be aware of the negative aspects of mass media and popular culture, including the dangers and risks of online social media.

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