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McDonald’s Essay Topics & Paper Examples

Organizational Change

Founded in 1940, McDonalds has been dominating the fast food chain industry and served as the model of excellence in providing good and quality services to its customers. Bounded by professionalism and commitment to continue providing high customer satisfaction, McDonalds has not been afraid of implementing new strategies and embracing new approaches in business management. At present times, McDonalds serves as the world’s largest fast food restaurants and serves around 47 million customers daily. McDonalds sells different kinds of burgers and chicken products as well as French fries, soft drinks and milkshakes. In the recent years, McDonalds included in its facilities a playground for children in order to attract more people, specifically families to come and visit their stores. Given…

The McDonalds Corporation

McDonald’s serves nearly 69 million customers everyday in 119 countries and employs more than 1.8 million people across the globe in corporate and restaurant positions.  The McDonalds restaurante began in 1940 as a BBQ eatery by Richard and Maurice McDonald. The present corporation that is McDonalds dates the founding back to 1955, when the first franchised restaurante was built in Des Plaines, IL by Ray Kroc. Presently, there sits 1 President/CEO along with 15 other board member to make up the McDonalds Corporation. Don Thompson took over as acting President/CEO of McDonalds in June of 2011 his board members include: Tim Fenton, Jose Armario, Peter Bensen, Rick Colon, Richard Floersch, Doug Goare, Dave Hoffman, Jim Johannsan, Edgardo Navarro, Kevin Newell,…

McDonald’s Global Supply Chain Case

McDonald’s Corporation: Managing a sustainable supply chain Food safety should always be the top priority. Minimizing cost is important since it is McDonald’s profits that allow them the flexibility to focus on making a more sustainable supply chain. Sustainability helps build consumer trust and brand loyalty there is an economic insensitive for MD to try and be as sustainable as possible with its supply chain. However do to the nature of their purchasing it is within their best interest to make suppliers as sustainable as possible, sustainable in terms of long-term ability of supplier to supply high quality and sustainable within environmental and animal concerns. MD cannot walk away from their suppliers without feeling big affects. Since they purchase so…

Mcdonald’s Target Market

In the Foundational Components of Marketing there are external variables that you are unable to control, however these external variable will need to be considered when planning a marketing strategy. McDonald’s have many external variables to consider before rolling out a new Marketing Plan. I will cover a few of these variables in this paper. Along with these external variables, there are internal variables that you do have control over and these are called the 4P’s; Product, Placement, Price and Promotion. Segment (Competition) – McDonald’s has a tremendous amount of competitors in their market. A majority of these competitors are the standard fast food restaurants; Wendy’s, Burger King, Hardees’s and even Taco Bell. Recently McDonald’s started offering gourmet coffee, this…

Compare and Contrast McDonalds and Sonic Restaurants

When comparing Sonic (America’s Drive Inn), and McDonald’s patrons would “be” surprised to know that these two restaurants are the same in many ways, but their different at the same time. Although McDonald’s and Sonic sell similar food items they both have many differences in store design, menus, and customer service. Sonic Restaurants gives customers a feeling like attending a drive inn movie or a skating rink; whereas in McDonald’s Restaurants there is a golden arch shaped like the letter “m” on the name board outside the restaurant, and in the inside there is a clown picture of Ronald McDonald on the wall. Inside McDonald’s Restaurant are tables and chairs where the customer can sit down and eat inside. Some…

McDonald’s

McDonald’s is the world’s largest chain of hamburger fast food restaurants. McDonald’s and its franchises operated more than 33,000 McDonald’s restaurants in 118 countries and serve 64 million customers each day. The company also operates other restaurant brands, such as Piles Cafe. McDonald’s is the largest food service company in the world. In 2010, the annual total revenues are 24,075 millions. It is also one of biggest employers in the United States, with over 1. 7 million workers (our company). Only fifteen to twenty per cent of the restaurants are actually company-owned. The rest are franchises, run by 2,659 independent owners who pay a fee of between $400,000 and $700,000 for a franchise. McDonald’s licensing department handles the fee structure…

Food, Nutrition and Some Controversies About Mcdonald’s

As you know Mc Donald’s is a chain of fast food restaurants. In Mc Donald’s you could find a variety of food for every part of the day. At the morning you will find some breakfast based on eggs, savory sausage and hot cakes. You could also drink some coffee a latte, a cappuccino or maybe a caramel frappe. If you go for lunch you will find the principal menu based on a sandwich and French fries. There are a lot of types of sandwiches: the chicken one, a sandwich made with fish, the variety of hamburgers and also the nuggets. If you want something sweet there are some desserts and many types of ice creams like Mc flurry, sundae…

McDonald’s Porter’s Diamond

According to Michael Porter, growth’s stability is not a heritage but something we need to create. The four factors influencing the competitive advantage are: – Firm strategy, structure and rivalry – Demand conditions – Related and supporting industries – Factor conditions We will explain the international competitive position of McDonald’s Corporation using all those factors. Firm strategy, structure and rivalry: We are going to deal with the presence of several companies in a same place. Conglomerates are benefic for the economy of a place or for a company. The presence of different companies working on a same sector but still competing against each others can increase the production and the competitiveness of the companies. Logistic in Rotterdam (Netherlands), Computer industry…

Changing Ethical Perspectives-McDonald’s

When Dick and Mac McDonald opened their first barbecue restaurant in 1940, it is doubtful they realized the impact their company name would have upon the world of business and food service. A few years after they opened their restaurant, they closed to renovate, rethink their business strategy, and presented a simple drive-in restaurant with a small menu to allow the brothers to focus not on providing diversity and choices, but quality within their service and products (“Our History-1940”, n.d.). It may have been the simplicity of the operation, or the high level of dedication to service that attracted the attention of restaurant equipment salesman Ray Croc. In 1954, Ray Croc visited their only establishment in San Bernadino, California and…

McDonald’s

McDonalds is a corporation that has great success because of good strategy and planning. In the next five years, McDonalds needs to keep up with the changes of the consumer and social trends that bring an impact to the bottom line. As noticed, recently McDonalds has changed its image to appeal to a greater group of customers. A plan that the corporation can integrate is to visualize the future. This not only includes a financial visualization, but actual changes done to restaurants, menus, staff and everything that attracts the consumer in. With the same visualization for the future, McDonalds has to see what customers they are trying to bring in. Whether it is children, young adults or a more mature…

The Ethical Dilemma of McDonald’s

McDonald’s currently faces a crisis, as parents, who objected to the free toys offered with the McDonald’s Happy Meal, sued the company. San Francisco passed a law banning free toys with food. In this paper, I will address how a corporation responds to a law, which challenges the organization’s current policies. I will also assess McDonald’s ethical dilemma of the balancing corporate concerns and community concerns, and I will argue they can still provide toys with their food if they can make their food healthier and the toys encourage children to eat healthy food. Description The decision of which restaurant to go to and which meal to buy may be based on the quality of the food and the service….

Inventory System

Inventory management is vitally important for any business that sells a physical product. An inventory system must balance having enough inventories on hand to meet the demand of customers while investing as little money as possible in inventory. Perishable products add another dimension of management considerations because they must be cycled through the inventory system more quickly and stored in a way that preserves their value. An inventory control system is an integrated package of software and hardware used in warehouse operations, and elsewhere, to monitor the quantity, location and status of inventory as well as the related shipping, receiving, picking and put away processes. In common usage, the term may also refer to just the software components. An inventory…

McDonalds Marketing Plan

I. EXECUTIVE SUMMARY McDonald’s Philippines is a subsidiary of the Filipino-owned Golden Arches Development Corporation. The first Filipino McDonald’s to open for business was in the Morayta university districts in Manila during 1981. These days McDonald’s is operating over 150 restaurants throughout the islands of the Philippines. Being a 100% Filipino-owned franchise allows McDonald’s Philippines to be more agile and take quicker actions, making them an even more competitive force in the Filipino fast-food market. It is one of the leading fast-food chains internationally as well as in the Philippines, with a rapidly developing consumer brand and growing customer base. . It is a place for family togetherness organized around a common love of the traditional food. Its operating system…

Targeting and positioning model of Mcdonalds

In order to develop a marketing strategy, it is very important for company to understand its target customers. If the company can understand its customer then only it can communicate itself to their consumer Market. Better you know about your consumers, more effectively you could communicate and market them. McDonalds has segmented their products according to bases of Demographic, Psychographic and Behavioral. They have segmented their products and positioned their products according to kids, students and family. But they haven’t segmented their products according to the Adult target group. Also they haven’t started segment related to breakfast in every outlet. Segmentation: Market segmentation is defined as dividing a single market into smaller segments. The basic reason for dividing the market…

McDonald’s and Its Crisis

What should a company do when its core product is considered “unhealthy” or even “harmful” by the public? Is it even possible for such a company survive and thrive; or will it have to shut down its business? McDonald’s fast food has for a long time been considered unhealthy by the public. In recent years, the health conscious trends have become increasingly popular. Moreover, many scientific studies and findings have surfaced and successfully confirmed that children’s increasing intake of fast food, which often contains high sodium content, sugars, saturated fats, and calories, for a long period of time would lead to childhood obesity. Moreover, obese children have a much higher risk of many health problems such as coronary heart disease,…

McDonald’s Corporation (MCD)

Introduction McDonald’s Corporation (MCD) is the world’s largest chain of fast food restaurants, serving nearly 47 million customers daily. McDonald’s primarily sells hamburgers, cheeseburgers, chicken products, french fries, breakfast items, soft drinks, milkshakes and desserts. More recently, it has begun to offer salads, wraps and fruit. Many McDonald’s restaurants have included a playground for children and advertising geared toward children, and some have been redesigned in a more ‘natural’ style, with a particular emphasis on comfort: introducing lounge areas and fireplaces, and eliminating hard plastic chairs and tables. Each McDonald’s restaurant is operated by a franchisee, an affiliate, or the corporation itself. The corporations’ revenues come from the rent, royalties and fees paid by the franchisees, as well as sales…

Mcdonalds 2012-2013

Dick and Mac Mcdonald were two brothers who started the McDonald’s brand in California after moving their hotdog stand to San Bernadino from Monrovia Airport. After realizing that hamburgers were their most popular product, the brothers reinvented their restaurant using their Speedee Service System in 1948. It was a concept that created a production line of hamburgers that were made before being ordered. This concept pioneered the fast food industry and was in complete contrast to most restaurants that only prepared food after the customer had placed their order. A history was created by McDonald’s system that helped them to undercut competitors by as much as 50%. The growing volumes helped them to reduce more costs from the economies of…

McDonald’s “Seniors” Restaurant

In the study of the briefing of the McDonald’s Restaurant, there are positives to the problem and negatives towards the problem. A McDonald’s in a city crowded with seniors are overwhelmed with senior customers during the early hours of the day. The senior come in as a meeting area where they eat and commune at the restaurant. The number of seniors that come in, crowds the dining area in which customers come in and eat. They come in on the fourth Monday of every month to get extra special, over the age of 55 discounts. This is a meal that cost 1.99 and free coffee refills. The staff knows the seniors very well and go to see them if they…

McDonald’s Crew Member Job Analysis

A customer service representative position at McDonald’s is known as a crew member. Crew members are divided into kitchen crew, counter crew, and maintenance crew (“McDonald’s Crew,” 2013). The members’ responsibilities include customer service, food preparation, cleanliness and hygiene. These are the employees who offer great customer service. The kitchen crew works to provide the finest quality food to customers, to achieve customer satisfaction. This position involves using a broad range of equipment and tools. McDonald’s needs to produce orders to a consistently high standard of service and understands that quality control is vital. The counter crew works to serve the customer by being friendly and efficient in offering a pleasant experience. It is important that a counter crew possess…

Operations Analysis Of McDonald’s Restaurant

INTRODUCTION McDonald’s, founded by Ray Kroc, is now one of the most popular fast food restaurants across the world. They’ve proudly served more than 46 million customers in 59 different countries and currently have more than 30,000 different locations worldwide (“Food Service”). The fast food industry is booming at a rapid rate, especially the health conscious food options. With this in mind, McDonald’s has a strategic plan to stay on top of their competitors by providing consumers with affordable prices, great service, and more healthy meal options. McDonald’s is competitive in many categories, including price, quality, management and employee training. Consumers trust McDonald’s products because they use many of the same trusted brands that families buy at local grocery stores….

McDonald’s Corp

Our company that we chose to research is McDonald’s; whose full company name is McDonald’s Corporation. McDonald’s is the world’s largest chain of hamburger fast food restaurants, worldwide, serving around 68 million customers daily in 119 countries and counting. McDonalds was founded May 14, 1940 in San Bernardino, California by brothers Richard and Maurice McDonald. The focus of McDonald’s at the time was their “Speedee Service System”, they did this by introducing an assembly line style kitchen, which speed and ensured maximum efficiency. Then in 1954, 52 year old Ray Kroc, milkshake mixer sales man, hears that a restaurant is using 8 mixers and takes a trip to visit them. He becomes fascinated by the restaurant that he becomes a…

Mcdonald’s Great Britain – the Turnaround

Summary of the Problem McDonalds spacious Britain experienced a great deal of hardships and changes. McDonalds US sales have steadily change magnitude but Great Britain has not shown any significant increase. The solid ground for the sluggish sales is because of new chains such as Yo! sushi and Nandos Chicken Restaurants which tickled the Great Britains taste. An issue in the fast food industry is the mad cow sc are. at that place are some comments about McDonalds Great Britain standardised a guy just go to McDonalds for a last resort, the texture, the taste and the feel of the burger was different than before. Also, passel are becoming more health conscious. There was also a lawsuit with McDonalds and…

McDonalds

Our assignment is to carry out investigations into two companies from two different sectors; these sectors are the private sector and the public/voluntary sector. The private sector are all about making profit rather than providing a service. The public/voluntary sector on the other hand want to concentrate on providing a good and efficient service for their customers such as the NHS, they provide a medical service for residents of this country, of course this isn’t to make a profit because their service is free, whereas companies in the private sector just want to make money to then develop further and release more products which they hope will make even more profit. The company from the private sector I have chosen…

Big Tasty Hamburger

At times when we are in a hurry, hamburgers are one of the easiest foods to eat while on the go. No matter what time it is whether its breakfast, lunch, or dinner we grab a hamburger and might throw in some fries and a soda to go with it. Many restaurants are known to make their hamburgers in a specific way. Preparation differs from restaurant to restaurant. But what really makes a hamburger taste so delicious? Depending where you go they will taste different but they are all structured the same. It consists of a bun, a ground meat patty and often ingredients such as cheese, onion slices, lettuce and other condiments. I occasionally like to buy juicy burgers…

McDonalds and Ecommerce

How can e-commerce provide a competitive advantage for McDonald’s? McDonald’s is a terrific example of utilizing e-commerce to provide a competitive advantage for it organization globally (nationally and internationally). Basically, competitive advantage for an organization can be viewed as being able to have the ability to stay ahead of the competition essentially in terms of product differentiation, focus and cost leadership. Through utilizing e-commerce strategies, McDonald’s can bring down costs significantly in such a way that it attains cost leadership. That is, becoming the low-cost fast food services provider in relation to the competition. One application of e-commerce might be the elimination of intermediaries through the use of new innovations based on e-commerce technological advances. In fact, McDonald’s has gained…

McDonaldization Process

McDonaldization is that McDonald’s is a worldwide fast food restaurant serving cheap and convenient food, dominating over the traditional sit down restaurants that have high prices but healthier choices. McDonald’s are not spread out but just a few miles from one another. Their fatty foods and kid friendly play grounds, which most are indoors, make it a much more relaxed time for parents during meal time. Parents and children alike get excited seeing those golden arches, that can be seen a matter of miles away. Fresh fries, cold drinks and greasy tasty cheeseburgers at a low cost, people cannot resist. I believe people allow themselves to get addicted to the convenience of fast food with McDonald being at the top…

McDonald’s and Its Crisis

What should a company do when its core product is considered “unhealthy” or even “harmful” by the public? Is it even possible for such a company survive and thrive; or will it have to shut down its business? McDonald’s fast food has for a long time been considered unhealthy by the public. In recent years, the health conscious trends have become increasingly popular. Moreover, many scientific studies and findings have surfaced and successfully confirmed that children’s increasing intake of fast food, which often contains high sodium content, sugars, saturated fats, and calories, for a long period of time would lead to childhood obesity. Moreover, obese children have a much higher risk of many health problems such as coronary heart disease,…

McDonalds Marketing Plan

I. EXECUTIVE SUMMARY McDonald’s Philippines is a subsidiary of the Filipino-owned Golden Arches Development Corporation. The first Filipino McDonald’s to open for business was in the Morayta university districts in Manila during 1981. These days McDonald’s is operating over 150 restaurants throughout the islands of the Philippines. Being a 100% Filipino-owned franchise allows McDonald’s Philippines to be more agile and take quicker actions, making them an even more competitive force in the Filipino fast-food market. It is one of the leading fast-food chains internationally as well as in the Philippines, with a rapidly developing consumer brand and growing customer base. . It is a place for family togetherness organized around a common love of the traditional food. Its operating system…

Mcdonalds 2012-2013

Dick and Mac Mcdonald were two brothers who started the McDonald’s brand in California after moving their hotdog stand to San Bernadino from Monrovia Airport. After realizing that hamburgers were their most popular product, the brothers reinvented their restaurant using their Speedee Service System in 1948. It was a concept that created a production line of hamburgers that were made before being ordered. This concept pioneered the fast food industry and was in complete contrast to most restaurants that only prepared food after the customer had placed their order. A history was created by McDonald’s system that helped them to undercut competitors by as much as 50%. The growing volumes helped them to reduce more costs from the economies of…

Human Resource at Mcdonald’s

I. Introduction In today’s intensely competitive and global marketplace, having a highly committed or competent workforce is one of the most critical factors in maintaining a competitive advantage (Millmore et al., 2007). Therefore, in a growing number of organizations, strategic human resources management (SHRM) is now viewed as a source of competitive advantage. Strategic human resource management is designed to help companies meet the needs of their employees while promoting company goals. As an important aspect of strategic human resource management is employee development, organisations have to consider employees may want or need and what the company can reasonably supply (Baker, 2009a; Tarique and Schuler, 2010). This research paper tries to discuss how organisations achieve this mission. We will discuss…