Haven't found the Essay You Want?
For Only $12.90/page

McDonaldization Essay Topics & Paper Examples

The sociological meaning of the McDonald’s

Considering whether the contemporary adult entertainment industry is becoming McDonaldized, Katheryn Hausbeck and Barbara Brents touch on a central irony. Even as rationalization of sex for sale expands the market by making erotica more easily available, relatively inexpensive, and safer, it “leads to greater dehumanization, less diversity of desires, and more stratification” (p. 106). This reflects Ritzer’s thesis that McDonald’s has succeeded so brilliantly because it offers consumers, workers and managers a maximum degree of efficiency, calculability, predictability, and control through nonhuman technology. Together, these four dimensions constitute the basic components of a rational system, as first proposed by the German social theorist Max Weber. As with Weber’s “iron cage of rationality,” there is also a negative side to McDonaldization….

McDonaldization of Society

The book of George Ritzer, has taken certain elements from Weber’s work and presented a critical analysis of the impact that is felt by the social structural change on human interaction and identity. According to the book, Ritzer claims that the fast food business and its structure is responsible for the present organizational force and this process or rationalization has disseminated into the everyday lives of the individuals and their interaction levels. As has been defined by Ritzer himself: …Mcdonaldalization,…. is the process y which the principles of the fast food restaurant are coming to dominate more and more sectors of American society as well as the world. (ritzer,1993:1) If one was to perceive the growth of this franchise, the…