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Max’s Burger Case Study Essay

Case Summery

Max’s Burger is an emerging American fast-food chain with franchised outlet across the world. Nassar group bought the franchise rights of Max’s Burger outlet in Dubai. There were many fast-food outlet of franchised restaurants in Dubai, among them Max’s Burger’s meat quality was lower standard. As Nassar group didn’t want to jeopardize their reputation. The ordered the warehouse manager to decline any frozen food shipment that doesn’t meet the franchise standard. When the shipment came, the frozen meat temperature was little bit off which would not risk customer’s health but would affect the food taste. Though the manager didn’t considered the little mismatch of the temperature before, now he is having second thoughts.

Question-1:

Does the decision to accept or refuse the frozen meat shipment call for ethical or legal considerations? Why?

Answer:

Yes , the decision to accept or refuse the frozen meat shipment call for ethical or legal consideration. As we have seen in this case there is an ethical consideration regarding temperature problem. The temperature of the frozen meat delivered to the Max’s burgers didn’t match the government’s standard. If they accept it they will break the law. Though the deviation is little, but it puts a question on this ethical issues.

Question-2:

Identify the stakeholders who will be influenced by the decision to accept or refuse to the frozen meat shipment?

Answer:

Both Nassar group and the company supplying the meat are the stakeholders who will be influenced by the decision to accept or refuse the frozen meat shipment. If Nasaar group accept the frozen meat shipment, their sale may be decreased as a result of inconsistency.


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