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Starbucks’ Duetto Visa

Abstract For this assignment, students are asked to select the case Starbucks Duetto Visa from the site http://highered.mcgraw-hill.com/sites/dl/free/0073373702/855246/Starbucks_duetto_Visa.pdf and answer the questions at the end of the case. Like many other merchants, Starbucks the leading retailer, roaster and brand of specialty coffee in the world, offered its customers a pre-paid stored-value card known as the Starbuck‚Äôs Card. This came as a direct off-shoot from their customer focused/customer satisfaction aspect of their business model. This card was a tremendous success. In their quest to build on that success they sought to expand the functionality of the card by creating a product that would marry the functionality of the store card with that of a major credit card. The new product was…