Introduction and Meaning of the Topic (Role of Mass Media in Educating the Rural People) Within a span of fifty years, the media technology has been utilized by developed as well as developing countries of the world for the purpose of qualitative improvement of education. The basic freedoms of a democratic society are freedom of speech, freedom of the press, freedom of assembly and freedom to petition. Besides these freedoms, rests of the freedoms are freedom of religious expressions, of politics choice, of intellectual growth, and of communication of information and ideas.
With this freedom of press and advancement in technologies, the social, economic and political scenario took its shape very rapidly and every corners of the society get into connect which is term as ‘Global village’. The mass media are very powerful, informative, socializing, and motivating force. The role of mass media in a nation’s development is widely accepted. Broadcast media, especially radio, has been found to be very effective in the development and building up of the rural areas.
The need to communicate with our fellow beings is a fundamental need like the physical requirement of food and shelter. This urge for communication is a primal one and, in our contemporary civilization, a necessity for survival. The role of mass media in enhancing rural education has been widely recognized. It can enrich the inter-personal channel of communication and help in the enforcement of social norms. It can also be help for involving people in national policies and goals for development.
The broadcast media as well as print media were also helpful in the development of national policies and goals by enhancing their power and change attitudes, thus helping in the adoption of new methods and techniques for development. Media is a communicating means, especially, newspapers, televisions, radio, telephone, computer, internet and other related professional collectivity that are used to disseminate knowledge and information to the public. Thus, it aims to reach a very large market, such as the entire population of the country and for spectacular demographic groups.
Definition of the term used. Role – a part or character played significantly by a person or thing for a particular function or situation. Mass media – a term defined as a section of the media specifically envisioned and designed to reach a very large audience or masses. Media is a communicating means, especially, newspapers, televisions, radio, telephone, computer, internet and other related professional collectivity that are used to disseminate knowledge and information to the public.
Types of mass media can be broadly classified into two – such as print media and broadcast media. The print media are those newspaper, books, magazines, journals, etc. and the broadcast media are radio, television, film, internet, etc. Educating – the process of dissemination of information and knowledge to educate the people and bring changes. Rural people – refers to those people of a country, sparsely populated area outside of the limits of a city or town or a designated commercial, industrial, or residential center.
Rural areas are characterized by farms, vegetation, and open spaces. Significance of the study. The mass media has been in existence in Nagaland of for a decade. It acts as a main agent of people in disseminating knowledge and information, especially in rural areas. It has enabled people to have access to different sources of information and entertainment. It has also facilitated the people to see different people of world, their diverse culture and customs, religion and their way of life, then creating better ideas and perceptions about the world.
It influences to accept the global culture and values that led to the undermining on indigenous culture and practices. The media also help to document endangered species, vanishing culture heritage, effect of environment, life-style and all activities of life. It is, therefore, significant to study the impact of mass media, its role, and its influence among the people of rural areas. Statement of problem. The present study is designed with a view to discuss the role of mass media in educating the rural people, particularly refer to phek district.
It is based on the assumption that a critical assessment of its consumption and impact of mass media in rural areas. As media audience has different individual background, intelligence, interest and attitudes, these invariably influence their perception and inter-perception about the incoming message and therefore the impact varies. In view of the above, the problem of the present study was set to be: “role of mass media in educating the rural people, particularly refer to phek district”. is proposed to undertake research.