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Mary Kay Essay Topics & Paper Examples

SWOT Analysis Of Mary Kay And Avon

Mary Kay is a privately held company which is engaged in direct sales of skin and color cosmetics products The company operates in more than 35 countries . Its headquarters is in Dallas Texas. It employs more than 4500 people. The company generates more than $3,000 million annually. Mary Kay is a privately held company and does not publish its financial statements. Strengths Mary Kay’s products are scientifically created and is approved by the FDA to clean, protect and enhance the skin. Product safety is their highest priority, and the company will conduct test to ensure the safety of the products. The company will staff laboratories with experts in the field of toxicology, pharmacology, microbiology, chemistry and biochemistry, as well…

Segmentation and Target Market Paper

Market segmentation is described as “the process of defining and subdividing a large homogenous, market into clearly identifiable segments having similar needs, wants, or demand characteristics. It’s objective is to design a marketing mix that precisely matches the expectation of the customers in the targeted segment” (Business Dictionary, 2010). This week’s assignment asked the student to select a company and examine that organization’s characteristics for market segmentation. Included is also the positioning statement regarding the company’s brand. As defined above, market segmentation allows organizations to categorize the consumer into small groups based on different characteristics. These characteristics are behavioral, demographical, psychographic, and geographical segmentation or differences. All consumers are not created equal. Consumers are different in many ways but by…

Mary Kay Inc.

Preparation: 1. Read all the material for weeks 4, and 5. 2. Make sure that you use marketing terms learned from the textbook in your answers. Requirements: Create a double spaced word-processed document with the answers to the following questions: 1. Choose printed ads for five different consumer products (could be from a magazine, coupons, etc.). For each ad, write a description of what you think the demographic characteristics of the targeted market are. Attach the ad to your assignment. 2. Go to the Web sites of JCPenney, http://www.jcpenney.com, and Target, http://www.target.com. Compare which is more product-focused and which is more brand focused. Which company’s approach do you think will appeal more to the “Holy Grail” target market of 25-…

Mary Kay India: The Hair Care Product Line Opportunity

1. How would you characterize the branded and packaged Indian hair care category in 2010? In 2010, with Lotus & Bamboo soap bar was introduced by Mary Kay in India, May Kay was approved a customized product for a specific country or region market for the first time. Moreover, the branded and packaged Indian care category of Mary Kay was growing up and expanding its product to attract more potential customers. Mary Kay brand has been developing massive products in India until 2010 with lower price compared with past several years. By late 2010, there were more independent beauty consultants in more regions in India, and most of the businesses were distributed in northern, western and northeastern area of India….

Mary Kay Production Case

Question # 1 Mary Kay products have been seen to sell in more than 35 markets expanding across 5 continents. Mary Kay’s sales force exceeds 2 million globally with potential markets such as the Indian and Asia- Pacific areas that represent extensive growth opportunities. Mary Kay is focused on expanding into the Indian Market, due to its large population and market size. With the large population of middle class growing to a total of 500 million individuals will give Mary Kay the opportunity to build their brand and attract this demographic of consumers. Amongst the population that is averaging at 26 years of age consists of a growing number of women seen as highly optimistic candidates who have contributed to…

Mary Kay ash speech outline

Faith first family second and career third perseverance and dedication to these principal took Mary Kay Ash to be named the greatest female entrepreneur in American history by Baylor University (Notable biographies) “a lady never reveals her age” Mary Kay Date of birth unknown Excelled in school Married at 17 had three children son is now owner of the company after her death in 2001 Three things Mary Kay is most known for her generosity her legacy and her drive (Her generosity) (Mary Kay tribute) ” Mary Kay hoped that anyone who did business with the company would be richer for it, not only financially but also spiritually. She built her business on the golden rule and the go give…

Mary Kay Product Analysis

Product analysis Every day we use thousands of different products, from toothpaste to facial wash and drinks cans to washing machines. All of these product must be analyse to know how they work and how they will be made. This is what we called it product analysis. Every product is designed in a particular way. Product analysis enables us to understand the important materials, processing, economic and aesthetic decisions which are required before any product can be manufactured. An understanding of these decisions can help us in designing and making choices for ourselves. The product analysis process must be conducted for all company especially in manufacturing businesses. Referring to Mary Kay Inc, they need to undergo product analysis process for…

Mary Kay EC Systems

Founded in 1962, Mary Kay (marykay.com) has about 1.8 million consultants selling its cosmetics and fragrance in 34 countries. In 2008, the company had about $2.4 billion in wholesale sales. As a company that has based its reputation on personal contacts in door-to-door visits and home gatherings, one might think that Mary Kay would not benefit from EC. Actually, the opposite is true. Currently, more than 95 percent of Mary Kay’s independent salespeople place orders via the internet. The Problem The cosmetics market is very competitive, but it is growing rapidly, especially in developing countries. Mary Kay is trying to capitalize on this trend. The My Kay business model enables rapid growth into new markets. By the early 2000s, consultants…