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Marvel Essay Topics & Paper Examples

Case Study: Marvel

What does Marvel’s current Success look like? Marvel’s current success is largely thanks to a three-pronged approach. It utilizes its characters fame to promote revenue in comic book publishing, toys, and licensing. After successfully navigating a near collapse, the company has re-invented itself by truly focusing on its library of characters. By redeveloping its products – like focusing on quality of publishing, modernizing for younger generations, changing structure to four to six issues, and segmenting by age – Marvel has managed to produce more sought after, accessible products. Add to that its ability to license and contribute in the creation of toys with relatively little risk, and one can realize where a good recipe for success lies. How sustainable is…

An Analysis of the Contemporary Hollywood Film The Avengers

In this analysis of The Avengers, a recent Marvel’s superhero blockbuster, we will be discussing a few of this films’ film narratives that are representative of contemporary Hollywood film. The Avengers is a 2012 American superhero film that was produced by Marvel Studios and distributed by Walt Disney Studios Motion Pictures. It is based on the Marvel Comics superhero team of the same name. The Avengers is the sixth installment in the Marvel Cinematic Universe. The film is directed by Joss Whedon and features an ensemble cast that includes Robert Downey Jr., Chris Evans, Mark Ruffalo, Chris Hemsworth, Scarlett Johansson, Jeremy Renner, Tom Hiddleston, Clark Gregg, Cobie Smulders, Stellan Skarsgård and Samuel L. Jackson (Neumaier). In the film, Nick Fury,…

Marvel Enterprises

In my view, the Marvel Enterprises should pursue the strategic direction that will allow them to focus on marketing their lesser-known characters that have the potential to become hit and popular with the general public It would be short sighted of Marvel to expect to forever capitalize on the popularity of its prominent characters because the taste and the preferences of the consumer are fickle and can change depending on latest trends and buzz. Moreover, they also run a risk of overexposing and flooding their prominent characters in the market and run the risk of losing interest of the consumers. There is also a possibility of external threats in the future as competitors like DC Comics can launch their “blockbuster”…