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Martina Hingis Essay Topics & Paper Examples

Maria Sharapova Case

Sports Marketing -Ezra Ok 1. What were the key steps in the early stages of Maria’s career development? Yuri Sharapov first noticed his daughter had skill and took her to attend tennis clinics. It was at these clinics that Martina Navratilova, a renowned champion, observed Maria playing and commented, “She has talent”, inspiring Maria’s parents to seek a world-class coach for their daughter in the United States. Yuri and Maria arrived at IMG’s Nick Bollettieri Tennis Academy where she eventually received a scholarship. She signed with Gavin Forbes, who then assigned his duties to Max Eisenbud. Max Eisenbud made it his priority to differentiate Maria from Anna Kournikova, a similarly talented Russian tennis player with blonde hair. Sharapova signed deals…