sample
Haven't found the Essay You Want?
For Only $12.90/page

Marketing strategy Essay Topics & Paper Examples

Marketing Plan Power Point Presentation

The purchase of the new hotel brings many opportunities as well as challenges. As the Human resources department, we have to done thorough research to find ways to accomplish all concerns presented by the executive team. We have found ways to address financial concerns, marketing, and operation concerns. We have also included concerns found by the human resources department and created was to address the concerns. Also included is our recommendation on the merger. Start-up costs and finance concerns The Chief Finance Officer is concerned about startup costs of the acquisition to include increased labor costs, renovations, and the higher salary being paid to the current Italian workers. In the start-up phase, training will be crucial and will come with…

Cottle Taylor: Expanding the Oral Care Group in India

In 2009, the director of the oral-care marketing for the India division of Cottle- Taylor, Brinda Patel, thought of the brilliant idea to expand the oral care system in India. At this time 50% of the Indian population was very uninterested in curing their dental problems and did not see the need to obtain dental hygiene like toothbrushes and toothpaste. However, this did not stop Patel. She still believed that her plan would have a 20% increase in toothbrush unit sales. Her plan was to reward regions that met or exceed sales objectives and to reorganize those that underperformed. Patel’s boss gave her two days to revise a marketing plan that came close to 30% unit sales growth. Patel was…

Tesla Business evaluation

Tesla Motors, Inc. is an American company that was founded in 2003. The driving idea behind the venture was proving electric vehicles could be a viable substitute of the gasoline powered cars without sacrificing comfort, performance or luxury. Apart from the core function of designing and producing electric cars, Tesla also provides advance electric vehicle powertrain components and know-how to other automakers, which are looking into venturing in the EV (electric vehicles) market, such as Daimler, Toyota and others. The company’s headquarters are located in Palo Alto, California. Due to their specific business and marketing model, namely, no middle-man and little-to-no mass scale marketing campaigns, Tesla has wholly-owned subsidiaries in North America, Europe and Asia. At present, there are more…

Social Media’s Effect on Organizational Behavior

Social Media is a tool that has emerged in the last 10 years as a new way for companies to expand marketing techniques and alter organizational behavior. By positively affecting the behavior and attitudes of employees, the structure of the organization can be strengthened if social media is properly implemented. Social media outlets provide instant access to customers with MySpace, Facebook and YouTube. These social networks provide companies with the means to advertise their products to more people using a cost effective strategy. In addition to marketing, social media is used internally in businesses, and as a result, has had notably positive effects on organizational behavior. Universities such as ECU use social media advertisements for student recruiting, alumni communication, and…

Consumer Traits and Behaviors

Consumer behavior involves the psychological processes that consumers go through in recognizing needs, finding ways to solve these needs, making purchase decisions (e.g., whether or not to purchase a product and, if so, which brand and where), interpret information, make plans, and implement these plans (e.g., by engaging in comparison shopping or actually purchasing a product). Companies to determine the best, and useful marketing of their product and services must study consumer traits and behaviors. By doing this extensive research, companies are sure to develop marketing plans directly aimed to the customer base they would like to attract. Sources of influence on the consumer. The consumer faces numerous sources of influence. Often, we take cultural influences for granted, but they…