As Jobber(2012) was claiming, the marketing concept is “Achieving corporate goals by meeting and exceeding customer needs, better than the competition”. Marketing is the process of telling a true story in an unforgettable manner. As a consequence, it became an essential tool in the competitive business environment. The main objective is to maximize the company’s profit by showing up with stunning adverts. Bearing in mind the development of technology, “It is well known that markets grow by the reduction of unit prices: this is how the computer became a household necessity”, this could not be possible without a good marketing strategy (Kapferer 2012, p.205). Ever since I finished High School, I stood among people that set up businesses without any help, dealing with problems and learning from the occurred challenges. My thirst for knowledge had increased when somebody introduced me a multilevel marketing business and the innovative method that implied this cash back system. Therefore, I was influenced in a positive way, understanding what I truly want for my future. I got involved in that multilevel marketing business with a couple of friends, developing a team in which we had a simple goal: growing on both financial and educational aspects.
In other words, this was my first step in dealing with many people and improving my persuasive skills. During this process, I had learnt to plan every step along the way, to analyse each business situations, to research and compile data in order to make accurate decisions. It was not long until I realized that my biggest aim was much more than just taking part in someone else’s business, so I started to invest in my education. As a result, I decided to leave my country to one of the most flourishing countries in Europe, Great Britain. From my point of view, Marketing is one of the most useful modules that I have been studying during my University programme, due to the fact that it is highly important to know how to start and grow a business. Along this year, understanding the consumer behaviour and how to cope with the competition are only a few skills that I gained. One quote that drives my desire to achieve more is “Go for the edges. Challenge yourself and your team to describe what those edges are, and then test which edge is most likely to deliver the marketing results you seek”( Seth Godin). “Globalization or the trend of growing worldwide interconnectedness has been accompanied by several clashing notions of cultural difference” (Pieterse 2003, p.43).
The international marketing is bringing the idea of companies being carried out across the borders. In order to do this, it is recommended to understand the advantages, challenges and disadvantages of expanding the firms across the world. First of all, few of the biggest advantages of passing through the ‘global localization’ process are represented by the cheap labour, raw materials and a wide variety of markets. On the other hand, companies should analyse the methods of entry, consumptions patterns, competition, media, culture and legislation of the country. In other words, in order to succeed in other markets it is important to cope with all these challenges and, more than this, to understand the differences in the customer perceptions. “Innovations are brand oxygen. They re-create leadership, focus the market on value not on price, and give a goal to the organization” (Kapferer 2012, p.202). Talking from my experience, this is the main goal of multilevel marketing companies which became known worldwide by involving more and more countries in their system. Moreover, another important aspect that should be implemented in a successful business is the marketing ethics which highlights the rights of the consumers. In order to not loose clients, the company should inform about the changes that might take place in the future.
Also, customer satisfaction is the key of success for any business; thus companies should be open to receive feedback from customers. From this topic, I gained the knowledge about how a thriving business should face the impediments to fulfil the consumers needs and expectations. On the other hand, the managing marketing implementation is the process that helps customers to keep in mind the strengths of the company. In order to accomplish this, three stages are required to be followed such as an analysis of the markets and trading environment, determination of core markets and brand positioning and last, but not least, setting up flexible programmes for implementation. Controlling the marketing plan should include the flexibility of objectives, empowerment for environmental changes and monitoring, in order to allow new opportunities for the business. Being involved in a group project was a challenge for me, due to the fact that we had some communication problems between our group members in the beginning. First of all, we started with a brainstorming, analysing the opportunities of companies around Hendon
Central. More than this, we agreed on the same firm and started our work.
Within a teamwork, there are some challenges that occur such as remaining focused on a direction, splitting equally the work and choosing a good leader. Bearing all this in mind, I might say that we did our best during the presentation and we coped with the minor communication issues. From this experience, I realized that I am a good leader and I can manage efficiently a project. Therefore, my first future plan consists in getting employed in successful corporations; working particularly in the development of green and going global projects. I strongly believe that the skills obtained until now will make me succeed in both micro and macro analysis of the company that will lead me to come up with flexible solutions for a further development.
From my point of view, the analytical skill will be my strength in the marketing research and in controlling the marketing plan process. More than this, I am able to analyse the marketing opportunities by having a deeper understanding of the 4 P’s (Product, Place, Price and Promotion). Secondly, I want to improve my strategy in order to understand how I should invest in the brand’s weapon – media communication. In conclusion, during this course, I realized that the innovation is a significant component of a successful business. As a result, I will be able to achieve my highest aim- to have my own global business; by using the franchising option.
1. Godin, S. (2012). SETH GODIN: This Is How You Create A Remarkable Product . Available: http://www.businessinsider.com/seth-godin-this-is-how-you-create-a-remarkable-product-2012-10. Last accessed 20th April 2014. 2. Jobber, D.(2012); Principles and Practice of Marketing, McGraw- Hill 3. Kapferer, K.N. (2012). The New Strategic Brand Management. London: KoganPage. 4. Pieterse, J.N. (2003). Globalization and Culture. United States of America. London: Rowman & Littlefield.