It’s been years since the Betterhalf Restaurant was giving birth of their food business. Betterhalf is a resto- bar food service industry located at the center of Veterans Medical Hospital that caters good delightful and deliciously taste foods to their target customers the Intern Students, Doctors, Nurses, Medical Representatives and especially Walk-ins. This restaurant ensures that each customer receives prompt, professional, friendly and courteous services and maintains the cleanliness of foods and well-comfortable ambience to their valued customers and employees. The restaurant also provides an affordable price to each of their meals and one of their best seller menu meals that their customers loved to eat at Betterhalf Restaurant are the Garlic Chicken with brown Sauce and a Buttered Chicken.
For many years they served to their valued customers the opportunity they got from them was that each customers has a growth segment like for example the Medical Representatives wants a comfortable place for their meetings on their counterpart, the best place to be chosen was the Restaurant of Betterhalf because of the peaceful environment there that they can focus on. The clients can easily approach to the Chief Executive Officer or CEO of the Betterhalf Restaurant because one of the promotional strategy of the restaurant is through reservation because of they had a 3 functional room to used for holding any of activities of a clients. As of their financial aspects, Betterhalf Restaurant estimated net cash for each week is ₱20,000.00 and for the whole month is ₱ 80,000.00.The profit of Betterhalf Restaurant is just enough to gave the compensations of its employees and the only reason why the CEO is still holding the business is because he is considering his social responsibility to his subordinates.
It‘s now seems that Betterhalf Restaurant may have been overly optimistic but it failed to anticipate several events in its marketing planning. First, when it rainy seasons their profit were decreasing 30% of its net sales that really affect to the expected income. Second, the location was the Betterhalf Restaurant built off seems that it is not convenient at all but it is “sadyain” by the customers and also the ambience was poor on good
looking restaurant unlike others. Lastly, they had poor quality of promotional activities that cannot capture the attention of a customer. And to resolve their dilemmas or their lacking off on their business and to get a better roadmap to their success .We suggests that the company might have done a better job is a key aspect of making a better marketing plan to achieve their objectives including estimating the market opportunity, forecasting sales, determining the marketing programs or an promotional activities , developing and retent the customers good relationship towards the restaurant and ensuring the company’s product superiority to their valued customers.
Courtney from Study Moose
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