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Marketing Mix Essay


You will read why you should purchase the product Xtra laundry detergent over Gain laundry detergent. By learning about the 4P’s in the marketing.

I chose to do my marketing report on Xtra laundry detergent. It is interesting to me because maybe people don’t really pay attention to how much money they spend on laundry detergent. Today I will explain to you in my own words the four characteristics of each element of the marketing mix price, product, place and promotion. First is my product is called Xtra laundry detergent. I use all the time it cleans our clothes very well it gets out stains. I know this because my twins played baseball in their pants would always get grass stains and ground into in them an Xtra laundry detergent would get it out. Not only does it clean your clothes well but it comes in all different kinds of sense like the newest one warm vanilla comfort plus they have tropical passion, Mountain rain, Calypso fresh, summer fiesta, spring sunshine that’s my favorite, plus they have more freshness in every load with sent sations plus it’s safe for all washing machines including H*E and from other detergents have oxi clean in them or they come with color safe bleach.

I would recommend this detergent to everyone to try and it won’t cost you an arm and a leg. So now that brings us to the price of Xtra laundry detergent. I could also include place into this I went to Wal-Mart and they have Xtra laundry detergent and the cost for it depends on the amount you are wanting you could get 75 fluid ounces for $2.73 and that could wash 50 loads of laundry or hundred and 175 fluid ounces for $5.96 and that could wash 116 loads of laundry or 250 fluid ounces for $7.98 and that washes 166 loads of laundry. Where I live we don’t have a Wal-Mart I usually by my laundry detergent at the Dollar General store in there Xtra laundry detergent cost about the same it is two dollars for 45 fluid ounces of detergent and that will wash 30 loads of laundry and 125 fluid ounces is five dollars and that’s 80 loads of laundry and 250 fluid ounces at the Dollar General store is two cents more than Wal-Mart it’s eight dollars the same with 75 fluid ounces is $2.75 at the Dollar General it’s two cents more than Wal-Mart, but I will pay the two cents more because I do would pay more than that and gas to drive to go and buy at Wal-Mart.

I compared prices with Gain laundry detergent and their prices were $9.97 for 100 fluid ounces that washes 64 loads of laundry but for five dollars you get 125 fluid ounces of the Xtra laundry detergent and it washes 80 loads of laundry sound like a better deal to me. You can also get 150 fluid ounces of Gain for $14.97 and that’s 96 loads of laundry also 50 fluid ounces is $5.97 and that washes 32 loads of laundry anyway want to look at it Xtra is a lot cheaper, but just because it’s cheaper doesn’t mean it does not do a good job that brings us to the last P promotion and even though Xtra laundry detergent doesn’t advertise on TV like Gain they still put coupons or sale promotions in selected stores.

They also self-advertise on the bottles of laundry detergent. It says on the 75 fluid ounce detergent 50% more loads versus 50 ounce detergent. It is important for me to be able to find this product at local stores so that it is convenient. Laundry detergent is a product that we will always need to use because it is important to be clean. The price is very important to me because I am a single mother and every penny I have counts and matters, so where ever I can get a good deal really counts and promotion I really listen to people for their opinion on things because I think that you really can trust a real person over a commercial that might be altered to look better than it is.

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