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Marketing Management: Assignment Questions Essay

Q.2 Conduct a SWOT analysis for any one automobile brand of your choice. How will this analysis help in planning marketing strategies for the brand?

Q.3 Explain in brief the process involved in personal selling.

Q.4 Describe the stages of business buying process.

Q.5 Why is rural market important? What should marketers keep in mind when catering to this market?

Q.6 Explain the core concepts of marketing. Define service and explain its relevance in modern society

Master of Business Administration – MBA Semester 2
MB0046 – Marketing Management – 4 Credits
Assignment Set- 2 (60 Marks)
Note: Each question carries 10 Marks. Answer all the questions. Q.1 Explain the various steps involved in the design of a distribution channel.

Q.2 Will the pricing and product policy of a multinational firm be different in a developed and an underdeveloped country? Justify your answer.

Q.3 Explain the consumer decision making process

Q.4 What is integrated marketing communication? Explain the integration marketing communication development process.

Q.5 Explain the types of advertisements and characteristics of major media.

Q.6 What are the advantages of branding? What value does the organisation and customers get out of the branding process?

MB0045_MBA_Sem2_Fall/August 2012
Master of Business Administration – MBA Semester 2
MB0045 –Financial Management – 4 Credits
Assignment Set- 1 (60 Marks)
Note: Each question carries 10 Marks. Answer all the questions. Q.1 Considering the following information, what is the price of the share as per Gordon’s Model?

|Details of the Company Net sales |Rs.120 lakhs | |Net profit margin |12.5% | |Outstanding preference shares |Rs.50 lakhs@ 12% dividend | |No. of equity shares |25, 000 | |Cost of equity shares |12% | |Retention ratio |40% | |Rate of interest (ROI) |16% |

Q.2 Examine the components of working capital & also explain the concepts of working capital.

Q.3 Internal capital rationing is used by firms for exercising financial control. How does a firm achieve this?

Q.4 What are the objectives of working capital management? Briefly explain the various elements of operating cycle.

Q.5 Define risk. Examine the need for assessing the risks in a project.

Q.6 Briefly examine the significance of identification of investment opportunities in capital budgeting process MB0045_MBA_Sem2_Fall/August 2012 Master of Business Administration – MBA Semester 2 MB0045 – Financial
Management – 4 Credits

Assignment Set- 2 (60 Marks)
Note: Each question carries 10 Marks. Answer all the questions. Q.1 Examine the reasons for holding inventories by a firm & also discuss the techniques of inventory control.

Q.2 a.) A bond of Rs. 1000 value carries a coupon rate of 10% and has a maturity period of 6 years. Interest is payable semi-annually. If the required rate of return is 12%, calculate the value of the bond. ( 5marks)

b.) A bond whose par value is Rs. 500 bearing a coupon rate of 10% and has a maturity of 3 years. The required rate of return is 8%. What should be the price of the bond? ( 5marks)

Q.3 Examine the features & evaluation of decision-tree approaches. Q.4 If the EPS is Rs.5, dividend pay-out ratio is 50%, cost of equity is 20% and growth rate in the ROI is 15%. What is the value of the stock as per Gordon’s Dividend Equalisation Model? Q.5 Critically examine the pay-back period as a technique of approval of projects. Q.6 Two companies are identical in all aspects except in the debt-equity profile. Company X has 14% debentures worth Rs. 25,00,000 whereas company Y does not have any debt. Both companies earn 20% before interest and taxes on their total assets of Rs. 50,00,000. Assuming a tax rate of 40% and cost of equity capital to be 22%, find out the value of the companies X and Y using NOI approach.

MB0044_MBA_Sem2_Fall/August 2012
Master of Business Administration – MBA Semester 2
MB0044 – Productions & Operations Management- 4 Credits
Assignment Set- 1 (60 Marks)
Note: Each question carries 10 Marks. Answer all the questions.

Q.1 What do you understand by Vendor-Managed Inventory (VMI)?

Q.2 Explain briefly the four classification of scheduling strategies & its approaches.

Q.3 Define production management. What are the various functions involved in production management?

Q.4 Explain the various phases in project management life cycle.

Q.5 Explain the ingredients of a business process. Explain Physical Modelling.

Q.6 Define the term quality. Explain the concept of quality at source. MB0044_MBA_Sem2_Fall/August 2012

Master of Business Administration – MBA Semester 2
MB0044 – Productions & Operations Management – 4 Credits
Assignment Set- 2 (60 Marks)
Note: Each question carries 10 Marks. Answer all the questions.

Q.1 What is value engineering? Explain the steps involved in Value analysis.

Q.2 Describe dimensions of quality. Which are the quality control tools?

Q.3 What are the objectives of layout? Explain the classification of layouts.

Q.4 List the benefits of forecasting. Discuss the role of forecasting in modern business context.

Q.5 Mention the significance of plant location decision. Explain the location decision sequence.

Q.6 What is meant by business process? Explain logical process modelling?

MB0049_MBA_Sem2_Fall/August 2012
Master of Business Administration – MBA Semester 2
MB0049 – Project Management – 4 Credits
Assignment Set- 1 (60 Marks)
Note: Each question carries 10 Marks. Answer all the questions.

Q.1 Define Project Management Information Software. Discuss the various steps of PMIS planning.

Q.2 Explain procurement process . What are the key steps involved in purchase cycle?

Q.3 Define project-type organisation and discuss it in detail

Q.4 Define value engineering. Discuss the scope of applying VE in project.

Q.5 Define project management, resource, process, and project cycle. Why is project management important?

Q.6 What are the key steps included in risk management process? What are the strategies used to reduce risk? MB0049_MBA_Sem2_Fall/August 2012
Master of Business Administration – MBA Semester 2
MB0049 – Project Management – 4 Credits
Assignment Set- 2 (60 Marks)
Note: Each question carries 10 Marks. Answer all the questions.

Q.1 Define activity, event, and path as used in network development. What is a dummy activity? Describe the CPM model.

Q.2 Discuss the advantages of using PM software package. What are the common features available in PM software packages?

Q.3 Define risk management. What are the different types of risks that can affect a project?

Q.4 What are the roles and responsibilities of project leader? Describe the leadership styles for project managers.

Q.5 Explain the life cycle of a project. Describe the various phases of project management life cycle.

Q.6 What is project control? Discuss the various elements of project control.

MB0048_MBA_Sem2_Fall/August 2012
Master of Business Administration – MBA Semester 2
MB0048 – Operations Research- 4 Credits
Assignment Set- 1 (60 Marks)
Note: Each question carries 10 Marks. Answer all the questions.

Q.1 Maximise z = 3×1 + 4×2

Subject to constrains 5×1 + 4×2≤ 200;
3×1 + 5×2≤ 150;
5×1 + 4×2≥ 100;
8×1 + 4×2≥ 80,
x1≥ 0, x2≥ 0
Q.2 State the ways in which customers in a queue are served.

Q.3 Explain the use of simulation in networks? What are the advantages of using simulation?

Q.4 Explain maximin-minimax principle. Briefly describe the characteristics of competitive game

Q.5 A project has 10 activities. The following table shows the information about the activities.

|Table 14.5: Activities |Preceding activity |Duration in weeks | |information Activity | | | |A |– |6 | |B |– |3 | |C |A |5 | |D |A |4 | |E |A |3 | |F |C |3 | |G |D |5 | |H |B, D, E |5 | |I |H |2 | |J |I, G, F |3 |

Draw the network
• Find the project duration
• Identify the CPM
• Prepare the schedule

Q.6 Discuss different types of service systems?

Aug/Fall drive 2012
Master of Business Administration – MBA Semester II
MB0047 – Management Information Systems – 4 Credits
(Book ID: B1136)
Assignment – Set- 1 (60 Marks)
Marks-60
Attempt each question. Each question carries 10 marks:

1. What is MIS? Define the characteristics of MIS? What are the basic Functions of MIS? Give some Disadvantage of MIS? 2. Explain Knowledge based system? Explain DSS and OLAP with example? 3. What are Value Chain Analysis & describe its significance in MIS? Explain what is meant by BPR? What is its significance? How Data warehousing & Data Mining is useful in terms of MIS? 4. Explain DFD & Data Dictionary? Explain in detail how the information requirement is determined for an organization? 5. What is ERP? Explain its existence before and its future after? What are the advantages & Disadvantages of ERP? What is Artificial Intelligence? How is it different from Neural Networks? 6. Distinguish between closed decision making system & open decision making system? What is ‘What – if‘ analysis? Why is more time spend in problem analysis & problem definition as compared to the time spends on decision analysis? Aug/Fall drive 2012

Master of Business Administration – MBA Semester II
MB0047 – Management Information Systems – 4 Credits
(Book ID: B1136)
Assignment – Set- 2 (60 Marks)
Marks-60
Attempt each question. Each question carries 10 marks:

1. How hardware & software support in various MIS activities of the organization? Explain the transaction stages from manual system to automated systems? 2. Explain the various behavioral factors of management organization? As per Porter, how can performance of individual corporations be determined? 3. Compare various types of development aspect of Information System? Explain the various stages of SDLC? 4. Compare & Contrast E-enterprise business model with traditional business organization model? Explain how in E-enterprise manager role & responsibilities are changed? Explain how manager is a knowledge worker in E-enterprise? 5. What do you understand by service level Agreements (SLAs)? Why are they needed? What is the role of CIO in drafting these? Explain the various security hazards faced by an IS? 6. Case Study: Information system in a restaurant.

MB0048_MBA_Sem2_Fall/August 2012 Master of Business Administration – MBA Semester 2 MB0048 – Operations Research – 4 Credits
Assignment Set- 2 (60 Marks)
Note: Each question carries 10 Marks. Answer all the questions. Q.1 Explain project management (PERT) & Project scheduling of PERT.

Q.2 Write a short note on Monte-Carlo simulation? What are the Limitations of using Simulation?

Q.3 In a rectangular game, pay-off matrix of player A is as follows: i) Solve the game.
ii) Write down the pay-off matrix of B and then, solve the game.

Q.4 A marketing manager has 5 salesmen and 5 sales districts. Considering the capabilities of the salesman and the nature of districts, the marketing manager estimates that the sales per month (in hundred rupees) for each salesman in each district would be as follows.


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