sample
Haven't found the Essay You Want?
For Only $12.90/page

Market Essay Topics & Paper Examples

Overcoming Market Failure with Perfect Competition

Market failure occurs when goods or services are not allocated in an efficient manner, or when the quantity of a good or service in demand is unequal to the quantity supplied (Market Failure 2008). In other words, failure of the market is the absence of perfect competition in which prices automatically move to economic equilibrium and the quantity demanded equals the quantity supplied (Perfect Competition 2008). Hence, market failure typically calls for public ownership or regulation to move the market toward efficiency (Market Failure 2006). Experts are agreed that the best solution to reverse market failure is pure or perfect competition. Microsoft’s ongoing antitrust trial during the past ten years, not only in the U. S. but also in Europe…

Simulated Test Market

Methodology The methodology of a Simulated Test Market can typically be broken down into five steps. First, respondents are selected to provide a sample of consumers who satisfy predetermined demographic characteristics. Next, consumers are shown commercials or print ads for the test product as well as ads for competitor’s products. Then, consumers are given the opportunity to purchase, or not purchase, the test product either in a real or simulated store environment. After they’ve had the opportunity to use the product, consumers are re-contacted in effort to determine the likelihood of repurchase, as well as other information relative to the use of the product. Finally, this information is processed through a computer and various other programs that assess the data;…

Swatch Case Study

After Hayek took over as CEO of Societe Suisse de Microelectronique et d’Horlogerie (SMH), he realized that the company’s watch making process needed to be looked at and reanalyzed. No more could they reject the lowest market segment of watches as it was proving to be the most highly profitable, so they decided to introduce the Swatch. The product would be marketed as a watch that was affordable but still carried the prestige of a Swiss watch. Most of all, this new product line was to be innovative- nothing like any other watch on the market. Along with this, Hayek wanted the Swatch to have meaning and emotion, because influencing the customer’s emotion can lead to spontaneity which will positively…

Competitive Strategies

The U.S. offers a free market where businesses are able to have free enterprise to open and operate an ideal to provide a product or service to the public. There are many businesses that offer similar products and create competition. Consumers are able to have the options in the marketplace. Energizer and Duracell are two companies that offer similar products to consumers. Energizer has been around since 1986 and has grown into a mutli- billion dollar company within the last decade. Duracell first got started in the 1920’s from two scientists, and finally become a brand in 1964. This paper will discuss the two companies’ background, the competition between the two, and how they will thrive to compete in the…

Free Market

According to the Investopedia, ‘a free market system is a market economy based on supply and demand with little or no government control. It is a completely free market in which buyers and sellers are allowed to transact freely based on a mutual agreement on price without Government intervention in the form of taxes, subsidies or regulation’. Therefore, the free market system is good for Belize. Belize positively benefits from this system because it ensures competitive markets, the consumers are part of the decision making process, and the supply and demand create competition. The free market system is good for Belize because it ensures competitive markets. There is a need for competitive markets so that we have the survival of…

The Options Market

Trading is a complex world of investors. Traders engage in different forms of trading, including trading mutual funds, bonds and stocks to have a form of security. However, there is another form of security that offers another realm of opportunity for investors; and this is the options market. Options market is where options are being traded. Options, on the other hand, are contracts that give the trader the right to make a transaction, either to buy or sell a commodity, before or at a given specific time but does not obligate him to exercise the right (Definition of Option). This is in contrary to futures contracts wherein the trader is obligated to buy or sell a given commodity before or…

Free Market Online Case Analysis

It was Glen Meakem who founded FreeMarkets in Pittsburgh, Pennsylvania in 1995. He always has been attracted by the entrepreneurial adventure. After he finished his degree he get a job in a consulting firm named McKinsey & Co he was specialized in industrial sourcing and commodities trading. There he discovered that it was really difficult for companies to “identify truly high quality suppliers while also established fair market price”. Then, Meakem moved to fortune 500 company as manager of the corporate Business department group. There he experienced the concept of negotiation by “silent auctions”: All the suppliers for a same product gathered together in an Hotel Ball room and set up the price by putting their bid on a flip…

Secondary labor market

Many Liberal feminists believe that gender role of socialization is the major reason for sexual division of labor. The main act which is responsible for this change is because of the activities and nurturing that is been followed right from the home of the girl or the boy. At homes there is mainly manipulation and canalization where in girls or boys are forced to use things or do acts which are gender specific. For example, a girl is assumed and encouraged to be emotional and caring while a boy should be brave and strong at heart. In certain cases, a woman is still expected to be associated with the typical roles of a housewife / mother which restricts her from…

Grolsch Company

1. Yes, several of the major players have been actively engaging in mergers and acquisitions, leading to a more concentrated market with larger market shares for the leading firms. 2. There is not a clear leader which absolutely dominates the industry. While Heineken is the leader in the international market, Bud (Light) leads total volume. There is also no core, the leading companies in international and total volume markets differ from each other. 3. In its process of expansion, Grolsch has engaged in both cooperation with local brewers, and direct shipping from domestic factories, depending on the markets demand. For markets such as the USA that valued originality, direct shipping was used. For others that did not hold an emphasis…

Erx (Electronic Prescribing/E-Prescribing) Market

Electronic prescribing can be considered as one important aspect of a larger technological transformation in the healthcare industry. Electronic prescribing is rapidly becoming a standard of practice in the developed countries of the world and a significant rise is seen in the adoption rate among hospitals and office-based prescribers. eRx empowers more informed decision making by making patient formulary, eligibility and medication history information available at the point that prescribing decisions are made. This report analyzes the global market for e-Prescribing systems by product (stand-alone and integrated), deployment modes, usage modes, components, end-users, and geography. The healthcare industry is witnessing an increased adoption of eRx systems due to the pressing need to curtail healthcare costs, while maintaining the quality of…

Background and overview of Marine Insurance Market

Marine insurance is one of the oldest forms of insurance dating back to the twelfth century. Trading in olden days was mostly through the sea routes and traders faced heavy losses at sea occasionally. Loss of goods and investment were a matter of great concern among the sea-faring traders. European countries like United Kingdom, Greece and Rome felt the need for insuring the ships and cargoes against such eventualities and losses. Marine insurance market developed over the years with various forms of underwriters coming forward to underwrite vessels, cargoes and investment in machinery etc. In England the Lloyds became a prominent insurance market congregating insuring agencies and underwriters for the marine sector. Britain being a sea-faring nation with plenty of…

Market Segmentation

A definition of market segmentation is groups of potential buyers that have two things in common, similar needs and a reaction to the marketing strategy. (Kerin, 188) There are four different segments to the market. They are geographic area, demographic focus, psychographic referring to lifestyle and behavioral which refers to where the person makes purchases, what they are looking for, how often they shop, and their reason for purchasing. Kerin, 193) A definition of target market is one or more groups of consumers that a company uses for purposes of market focus. The five criteria for selecting a target segment are, market size, growth expectation, competitive position, cost associated with reaching the segment, and compatibility with the objectives and resources…

Free Market and Market Character

The main difficulty in tackling this question is squaring moral means with moral ends, (Wilkinson, 2008). Moral character, or virtue, is a means to achieving moral ends. As the socioeconomic structure changes so do the means of achieving moral ends. Free markets flourishes along fast socioeconomic change, and therefore market cultures are most likely to see a mismatch between the traits of moral character valued by the culture and the traits of character actually effective as means within the existing structure for achieving moral ends. Due to the indifference of each individual, perspectives vary according to the superannuated standards of our lagging moral culture while the system simultaneously delivers moral goods more effectively than at any time in human history….

Initial Public Offerings

Underpricing of Initial Public Offerings (IPOs) is a historic norm in both developed and developing. Hiring of underwriters to place reasonable price for IPOs has been a custom of equity markets with average under pricing in between the range of 10-17%. However, during last decade, world view most unjustified under pricing ratios with the level rising to over 50%. From the 7% under pricing in 1980s to 15% ratio of under pricing during early 1990s, the ratio has raised to substantial levels during 2000s (Loughran and Ritter, 2004). The increase in under pricing is mainly attributed to potential gains or returns that investors and even owners/issuers achieve on next few days or after lockup expiration. The key indicator for determining…

Neoliberal Policies in the development of the International Economy since the early 1980s

International Economy has always been volatile as it is subject to the activities of the market itself and the market players. Since global in composition, all countries constituting the international arena have a significant effect in the economy as a whole. Neoliberalism is a school of thought that traces its beginnings in Neoliberal Manifesto; it believes that social progress can be attained through economic liberalism. Therefore, it believes that social aggrandizement can be made through transferring the control of the economy from the public (government) to the private sector. It advocates that since the private sector is more adept in handling the economy it is righteous to have them control it so that results will be favourable for all, economy-wise….

International Foreign Exchange Market

Foreign currency deposits are held by different countries in their national banks. They are the assets of the government which are held in hard currencies such as sterling, euro, dollar and yen. These currencies are used to protect the country against economic crisis and depreciation of currency (Timothy, 2009, p230). Everyday exchange rates are important because they determine how much money is required to buy goods from abroad. When a currency depreciates it results to difficulty economy planning and weak economy. On the other hand if a country’s currency is strong, then the goods and services become very expensive in the global market which leads to loss competitiveness. Question 1 The movement of foreign exchange has a great impact on…

Global Financial Market Regulations

The Global Financial Crisis (GFC) is over. Many banks have repaid the bailout dollars and bonus payments are back. What was all the fuss about anyway? Nothing will change because the market will always find a way to overcome attempts to regulate it and the behavior of market participants. This paper attempts to address the authenticity of the above scathing opinion on the apparent apathy with which the global financial market reacts to the domestic and global financial regulations. This gist of this discussion will be to highlight what can and should be done by the GFC governments to regulate this out-and-out wayward market trend. Significant attention will also be given in discussing the nature of mitigation efforts made so…

International Business Management

Briefly explain the concept of competitive advantage. The concept of competitive advantage is all about a characteristic of having an edge over another product or service that drives the customer to choose one product or service over another. This edge can be in the form of a functionality such as multi-simcard mobile phones, or mobile phones with a television feature. It could be in the form of product design that makes the product more attractive and aesthetically desirable among a certain age group, gender or social class such as those belonging to Class A market, such as cars of the Sports Utility Vehicle (SUV) class. On the other hand, competitive advantage could be in the form of a noted durability…

Competition to Gain Competitive Advantage among Firms

In the current world market, there are many products and services available to fulfill the needs of individual and businesses. According to Barney, Wright and Ketchen (2001), to succeed in such a competitive market, a competitive advantage is required to provide any firm with necessary tools, useful in increasing sales and market share, improving profit margins for a given period of time in a new existing market, ensure survival of the firm in extremely competitive markets and also develop hard to copy mixes. A firm that lacks competitive advantage can imitate firms that already have an edge in competition, either through direct duplication of resources or substitution (Combe, 2006). The firm can determine which way to go, by first conducting…

Industry analysis & competitor analysis

At present, the U. S. market is dominated by several major companies marketing weight loss products, such as NutriSystem, Jenny Craig and Weight Watchers. All of these companies sell pre-packaged diet food and offer additional services, such as weigh loss advice and counseling. NutriSystem specializes in comprehensive monthly food packages with a 28-day supply of breakfasts, lunches, dinners, and desserts. Its primary markets are the United States and Canada. A peculiar feature of NutriSystem is that the company does not distribute its products to the retail network but relies on direct sales instead: it sells its products through the Internet, telephone, and QVC, a television shopping network (Yahoo! Finance 2010). Jenny Craig mainly operates in the US, Canada, Australia, New…

Islamic Commodity Market

1.0. Introduction The operations in the general business environment are very dynamic by nature. There is no doubt that the financial markets as well as the commodity markets need to structure their business operations, so as to meet the changing business environment demands as well as the expectations (United States. Congress. Senate. 2004). The main challenge for the main market players is to consistently be at pace with the business environment developments, so as to have in place effective as well as timely establishments of operation standards and regulations. A number of international initiatives have focused on the state of operations of the commodity market in the Islamic market. This has been done so as to establish standards as well…

The Middle East

Petroleum being one of the most indispensable resources to man is a commodity that is produced in one of the regions in the world characterized by people who sport long beards, dresses for both men and women and a turban. This region is the Middle East which is responsible for producing most of the world’s supply of oil. Therefore, one must be aware of the history and current status of the Middle East because it produces one of the most important fuels that make our life convenient nowadays. The Middle East is a region that includes southwestern Asia and Egypt. Formerly known as the Near East, it is the origin of most of the major religions in the world such…

What Is Meant by Market Failure

Why do some markets fail? Market failure is said to occur when the price mechanism is unable to allocate resources efficiently. Meaning that the forces of supply and demand lead to a net welfare loss in society, that the resources were not used to their maximum capacity. When there is market failure it is down to the government to correct them. Here are five way in which the market can fail • Externalities • Asymmetric information • Monopoly market • Public Goods • Factor immobility Externalities: “The social optimum output or level of consumption diverges from the private optimum.” (tutor2u,n/a,n/a) Externalities are external cost and external benefits which occur due to economic activity. However externalities do not involve the buyer…

Goods That Must Be Provided by the Government

Public goods are good that have two special characteristics-non excludable and non-rivalable. Non-rivalable means that consume the goods of one person do not influence the consumption of others, of example traffic light, when a person use the traffic light, the quanlity of the light do not decrease, other can also use the goods under the same quanlity. Non-excludable means that every one can use the goods, nobody is exclude from using the goods, for example, national defences, no one is unprotectable when they are in the country. Merit goods are goods that are under provided because of lack of information. Individual do not appreciate the benefit that will occur, these goods should be provided in a greater quantity. For example,…

OKB

Learning Issues Chapter 1 (OKB) a) There was some mention about stakeholders in the problems, who are the stakeholders and what their stakes? 1. Capital market stakeholders In this case, the capital market shareholder of a firm is bank and shareholder. In this case the shareholder who gives OKB financial resources for OKB business. The stake of these shareholders is to ensure the OKB businesses continues their operation and can meet the expectation on the capital they had given. 2. Akar Enterprise (supplier) Is a major supplier for OKB Bhd. They supply herbs and roots from the forest of Perak. Their stakes is whether they able to meet the demand of OKB to continue supply raw material. 3. Customer We…

Hand Made Music Boxes

In a market where monopolistic competition exists, businesses operate in a manner wherein producers sell differentiated products from one another, yet similar. This means that the product is not homogenous. Firms can still market their products by the highlighting the slight differences in their output. The various producers in this type of market are selling their products, in this case handmade music boxes, which act as substitutes. Firms are able to control the prices in some degree within a narrow range of prices. They enter the market if the profits are attractive wherein they can maximize their profit and are left with excess production capacity. In a market where there is monopolistic competition, there are many firms, which each firm…

Market Equilibration Process Paper

The market equilibration process occurs when the market can reach and maintain a balance between the supply and demand. It also includes what manufacturers take in consideration of what can help lead their firms so they can maximize profits with units sold and match what consumers are willing to spend on an item. This will lead to market equilibration. With family, finances must have equilibration to maintain a good life. Prior to making major purchases or planning vacations, there are several options to consider. What should be done is assess the family finances. Each family need to account for all income during each pay period, then figure what they are going to pay as monthly expenses like rent, electricity, water,…

The foreign exchange market

The analysis of this paper highlights the importance on the factors that determines the foreign exchange rates at which one country purchases the one unit of the another country’s currency. The foreign exchange market provides a link between the countries through which all countries are working under the umbrella of global trade which works more efficiently than barter. The foreign exchange market provides a hub under which one country exchanges the other country’s currency because every nation uses its own monetary unit. In this particular case, the firm is willing to make a business deal with the Japanese supplier. In order to accomplish the business deal the management of the Blades Inc has two choices one is to purchase two…

Besting Market Failure With Perfect Competition

Market failure is said to occur when goods or services are not allocated in an efficient manner, or when the quantity of a good or service in demand is unequal to the quantity supplied (“Market Failure,” 2007). In other words, market failure is the absence of perfect competition in which prices are known to automatically move to economic equilibrium and the quantity demanded equals the quantity supplied (“Perfect Competition,” 2007). Thus, market failure usually calls for public ownership or regulation to move the market toward efficiency (“Market Failure,” 2006). Still, the best solution to best market failure remains pure or perfect competition. The imperfect market is a market failure in which some of the producers and/or consumers are dominant enough…

Company Introduction, Market Segmentation, and Product Positioning

The key to successful product implementation in today’s national enterprise system is the effective marketing of a new product with the company’s line of existing products. As stated by Lacobucci (2012), marketing is defined as an exchange between a company and its customers. The customer wants something from the company or firm and vice versa. In previous times, a company would manufacture a product they thought the customer would want or need. The customer purchased that product because of a pending need, which basically meant that marketing used to be product oriented. However, marketing today is more that an advertisement for goods and services in an attempt to attract new business. We live in a customer orientated and empowered marketing…